NRCNEXT 07-10-08 By PAUL ISKE and BAS RUYSSENAARS
Many people choose risk-averse behavior because they estimate the probability of negative consequences of failure higher than the reward for success. The fear of losing your job, risking bankruptcy or facing the unknown is therefore greater than recognition, status and self-realization that come to you with the success of an initiative. Our “checkout culture” with regard to failures, this reinforces that reluctance to stick our necks out. And why should we? We're having a good time? Nevertheless, the importance of experimenting and taking risks, perhaps especially in these turbulent economic times, not to be underestimated. Otherwise mediocrity trumps! Couple, you want to find a faster trade route to the Far East. You arrange financing, well equipped ships, an experienced crew and you take the gamble. You sail west from the Portuguese coast. To your surprise, you come across not the intended but an unknown continent.
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