We have seen many failures pass by. Often there are "universal lessons" to be learned from them; patterns or learning moments that transcend a specific experience and apply to many other innovation projects as well. Based on these patterns, we have 16 developed archetypes to help you identify and learn from failures. The archetypes also have a classifying function. All our cases are classified under one or more archetypes so that you can quickly and easily look up comparable examples.