The IvBM Archtypes

We have seen many failures pass by. Often there are "universal lessons" to be learned from them; patterns or learning moments that transcend a specific experience and apply to many other innovation projects as well. Based on these patterns, we have 16 developed archetypes to help you identify and learn from failures. The archetypes also have a classifying function. All our cases are classified under one or more archetypes so that you can quickly and easily look up comparable examples.

The elephant

The whole is greater than the sum of its parts
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The black swan

Unforeseen situations are part of the game
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The wrong wallet

What is good for one person is not necessarily good for the other
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The Honduras bridge

Problems do change
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The empty chair

Not all relevant people become involved
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The skin of the bear

Initial succes can make us think we have taken the right track
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The Diver of Acapulco

Timing – What is the right time to do something?
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The light bulb

Het Experiment – ‘If we knew what we are doing, we wouldn’t call it research’
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general without an army

The right idea, but not the means
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De canyon

Rooted patterns
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The Einstein Point

Dealing with complexity
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The right cerebral hemisphere

Not all decisions are the result of a rational process
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From bananenschil

Accidents do happen
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De junky

You have to know when to stop
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The Post-it

Serendipity: to make important discoveries by coincidence
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The winner takes it all

Sometimes there is only one possible solution
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