Published in The Press, Tuesday 16 October 2007 – Door Edward Deiters
America would never have been discovered without brilliant failures, 3M's Post-It would never have existed and Viagra would never have hit the market. Even TomTom barely got through to banks in the beginning. Until they decided not to just cram their software into PDAs anymore, but develop your own devices for the dashboard, says Iske. What matters, is that you try. Even if it goes wrong. In our country, the easy way is too often chosen. We need to fight risk-averse behavior. We must also declare war on the excess of rules.
