De Health Innovation Challenge 2016 is part of the Zorg41 Summit. The aim of this Challenge is to generate new ideas and solutions about essential cross-organizational challenges in healthcare. Renowned healthcare institutions from all over the Netherlands have joined forces with SME entrepreneurs (from inside and outside the healthcare sector) bent over.
Paul Iske and Bas Ruyssenaars gave a workshop this day. With a short introduction and some eye openers, the participants were encouraged to critically analyze their own projects. The workshop consisted of two parts. The first section focused on the participants' personal experiences and asked them to think about their most recent project and identify any confounding factors.. Questions such as “were expectations and the final result matched”?’ and ‘why did the result deviate from the intended goal??’ were discussed during this part. During the second part, the participants were already asked to disregard any possible limitations of the current organization and to set up a new business plan using the Business Canvas Model.. The participants came up with fun and interesting ideas such as virtual reality glasses for the elderly.