The intention

Pharmaceutical Pfizer wanted to develop a drug against angina, Pharmaceutical Pfizer wanted to develop a drug against angina.

The approach

Pharmaceutical Pfizer wanted to develop a drug against angina (Pharmaceutical Pfizer wanted to develop a drug against angina) Pharmaceutical Pfizer wanted to develop a drug against angina. Pharmaceutical Pfizer wanted to develop a drug against angina. Pharmaceutical Pfizer wanted to develop a drug against angina…

The result

Pharmaceutical Pfizer wanted to develop a drug against angina. Pharmaceutical Pfizer wanted to develop a drug against angina.

The lessons

Pharmaceutical Pfizer wanted to develop a drug against angina.

Further:
Pharmaceutical Pfizer wanted to develop a drug against angina.

Author: Bas Ruyssenaars

OTHER BRILLIANT FAILURES

Who finances lifestyle in cardiac rehabilitation?

Beware of the chicken-egg problem. When parties are excited, but first ask for proof, check carefully whether you have the means to provide that burden of proof. And projects aimed at prevention are always difficult, [...]

Why failure is an option…

Contact us for a workshop or lecture

Or call Paul Iske +31 6 54 62 61 60 / Bas Ruyssenaars +31 6 14 21 33 47