The course of action:
Pharmaceutical company Pfizer wanted to develop a medicine for angina, chest pains and high blood pressure – a great intention. Pfizer invested in and carried out clinical trials for 6 years under the leadership of Ian Osterloh. As far as is known the research was carried out properly and there were no mishaps. Except…
The result:
After 6 years it became clear that the medicine did not have the desired effects. However, many patients reported erections and improved potency as side effects.
The lesson:
Pfizer radically changed strategy and tested the new medicine against erection disorders.
Further:
Today, every second, someone somewhere is taking a Viagra pill.
Published by:
Editorial IVBM
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