The course of action:

In 1905 the 11-year old Frank Epperson decided to make himself a nice drink to combat his thirst… He carefully mixed water with soda powder (which was popular in those days) and left his mixing stick in the glass…

The result:

Just at that moment Frank’s mother called him to bed. He obeyed directly and left his drink standing. That night there was a heavy frost and the drink froze – the next day Frank took the first ‘ice lolly’ to school…

The lesson:

18 years later Frank remembered his ‘lump of ice on a stick’ and started producing ice lollies in 7 different fruit flavors…

Further:
Today millions of ice lollies are sold each year.

Published by:
BasRuyssenaars

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Robert McMath - a marketing professional - intended to accumulate a reference library of consumer products. The course of action was Starting in the 1960s he started to purchase and preserve a sample of every [...]

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The course of action: The concept of Linie Aquavit happened by accident in the 1800s. Aquavit (pronounced 'AH-keh'veet' and sometimes spelled "akvavit") is a potato-based liquor, flavored with caraway. Jørgen Lysholm owned a Aquavit distillery in [...]

Why failure is an option..

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