The intention
Launching a new umbrella label for a small niche: people who apply the Lean Startup method on a daily basis. The umbrellas bear the term 'shit umbrella', in reference to the term as used within the method: Managers and product owners need 'shit umbrellas'’ are for their team. They must ensure that their staff is protected from unnecessary meetings, interruptions and random changes so they can focus on their work.
The approach
we got it in 24 set up hours after an event (Online Tuesday) where the term and the Lean Startup method were discussed. A webshop for umbrellas and other accessories. Completed with a rationale of the idea and a webpage introducing the product.
The result
Very limited sales of products and minimal attention to the initiative. The mugs with the SH*T UMBRELLA logo were the most popular.
The lessons
We did not realize beforehand that the term was underloaded within the Lean Startup movement. When the initiative was live for a week, with the necessary communication from our side around it, and many people didn't seem to automatically understand the goal, we decided not to elaborate it further. The term was not self-evident enough and was therefore not appealing to reach a large audience.
The initiative is still active and available via: http://shitumbrella.nl
OTHER BRILLIANT FAILURES
Who finances lifestyle in cardiac rehabilitation?
Beware of the chicken-egg problem. When parties are excited, but first ask for proof, check carefully whether you have the means to provide that burden of proof. And projects aimed at prevention are always difficult, [...]
Brilliant Failure Award Healthcare – 20 to stop coming up with new advice 2024
Wednesday 20 In November, the Brilliant Failure Awards for Healthcare will be organized for the tenth time by the Institute for Brilliant Failures.
Brilliant Failure Award Healthcare – 20 to stop coming up with new advice 2024
Wednesday 20 In November, the Brilliant Failure Awards for Healthcare will be organized for the tenth time by the Institute for Brilliant Failures.