Injongo

Inkampani yaseCoca-Cola wayefuna uphawu kwi-80s Coke phinda uvuselele ngokutshintsha ifomula yesoda.

Indlela yokwenza

Emva kwesigaba sophando olucokisekileyo kunye novavanyo lwencasa ye-ditto, inkampani yangena 1985 ngolunye uhlobo oluswiti olwaziwayo Coke.

Isiphumo

Indlela abantu abasabela ngayo kwifomula etshintshileyo yayibuhlungu kwaye 'iCoke entsha' njengoko uhlobo olutsha lwalubizwa ngokungekho semthethweni., ngokukhawuleza yaba yinto eqhelekileyo phakathi kweeflops zentengiso.

Izifundo

Coke iphendule ngokukhawuleza ngokuphinda ivelise ifomula yokuqala kaCoke. Ekugqibeleni, le mpendulo ekhawulezayo yade yakhokelela ekwandeni kweentengiso ze Coke.

I-CEO uNeville Isdell uphendule kabukhali kubaninizabelo ngokuqaqambisa iimpazamo ezenziweyo. Kwintlanganiso yonyaka yabanini-zabelo, watsho: “Uza kubona iziphene kwiqhinga lethu. Ekubeni sithatha ingozi ngakumbi, yinto ekufuneka siyamkele njengenxalenye yenkqubo yeshishini”.

Ngokubhekele phaya:
Wonke umntu uyoyika ukusilela. Kodwa impumelelo ikhona, nakwishishini, ngokufuthi ixhomekeke ekusileleni. Ezona nkampani zibalaseleyo ziyakwamkela ukungaphumeleli kwazo kwaye zifunde kuzo. Ukusilela kwimpumelelo yesibaso.

Eli tyala lisekelwe kwinqaku kwiVeki yoShishino, EyeKhala 2006.

Umbhali: Iziko leSiseko sokuPhumelela okuqaqambileyo

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Dippy de dinosaur

Kwakuseza kubakho iimfazwe zehlabathi ezimbini ezingakumbi kwinkulungwane yama-20. Nalapho kwakukho abantu ababezinikele eluxolweni. Kwakukho iPhilanthropist uAndrew Carnegie. Wayenesicwangciso esikhethekileyo [...]

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