行動方針:
Pharmaceutical company Pfizer wanted to develop a medicine for angina, chest pains and high blood pressure – a great intention. Pfizer invested in and carried out clinical trials for 6 years under the leadership of Ian Osterloh. As far as is known the research was carried out properly and there were no mishaps. Except…
成果:
After 6 years it became clear that the medicine did not have the desired effects. 然而, many patients reported erections and improved potency as side effects.
課程:
Pfizer radically changed strategy and tested the new medicine against erection disorders.
進一步:
Today, every second, someone somewhere is taking a Viagra pill.
發佈者:
Redactie IVBM
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罗伯特·麦克马特 - 營銷專業人士 - 旨在積累消費產品嘅參考庫. 行動方針係由20世纪60年代開始,佢開始購買和保存每個樣品嘅樣本。 [...]
挪威利尼阿夸維特酒店
行動方針: Linie Aquavit嘅概念喺1800年代偶然發生. 阿夸維特 (發音為“AH-keh'veet”,有時拼寫為 "阿克瓦维特") 係一種以薯仔為基礎嘅烈酒, 用葛縷子調味. Jörgen Lysholm擁有一家Aquavit釀酒廠 [...]
輝煌失敗獎關懷 – 20 十一月 2024
星期三 20 november worden voor de tiende keer de Briljante Mislukking Awards Zorg georganiseerd door het Instituut voor Briljante Mislukkingen