Inkqubo yokwenza:

Ngeminyaka yee-1980 uP&G wazama ukungena kwishishini lebleach. Sasinemveliso eyahlukileyo negqwesileyo—ibleach engenambala ekhuselekileyo kubushushu obuphantsi. Senze uphawu olubizwa ngokuba yiVibrant. Saya kuvavanyo lwentengiso ePortland, Maine. Sasicinga ukuba imarike yovavanyo yayikude kakhulu e-Oakland, California, apho [inkokeli yemarike] Ikomkhulu lalikwaClorox, ukuba mhlawumbi singabhabha phantsi kwerada apho. Ke singene nento ebesicinga ukuba sisicwangciso esiphumeleleyo sokusungula: usasazo olupheleleyo lokuthengisa, isampuli ezinzima kunye nekhuphoni, kunye nentengiso enkulu yeTV. Zonke ziyilelwe ukuqhuba ulwazi oluphezulu lwabathengi kunye nokuvavanywa kohlobo olutsha lweblitshi kunye nemveliso engcono yeblitshi.

Isiphumo:

Ngaba uyayazi into eyenziwa nguClorox? Banika yonke indlu ePortland, Maine, igaloni yasimahla yeClorox bleach-iziswe kumnyango wangaphambili. Umdlalo, iseti, ihambelana neClorox. Sele sithenge zonke iintengiso. Sichithe uninzi lwemali yokuqaliswa kwisampulu kunye nekhuphoni. Kwaye akukho mntu ePortland, Maine, wayeza kufuna iblitshi iinyanga ezininzi. Ndicinga ukuba bade banike abathengi a $1 cima ikhuphoni kwigaloni elandelayo. Baye basithumelela umyalezo othi, "Ungakhe ucinge ngokungena kudidi lwebleach."

Isifundo:

Uye wabuyela njani emva kobo bugxwayiba? Ngokuqinisekileyo sifunde indlela yokukhusela ii-franchise zohlobo oluphambili. Xa uClorox wazama ukungena kwishishini lokuhlamba impahla kwiminyaka embalwa kamva, sabathumelela umyalezo ocacileyo ofanayo nothe ngqo-kwaye ekugqibeleni barhoxa ekungeneni kwabo. Okubaluleke ngakumbi, Ndiyifundile into esebenzayo kwaye ndahlangulwa kukusilela kweblitshi: P&G’ ubushushu obuphantsi, iteknoloji ekhuselekileyo ngombala. Siyilungisile itekhnoloji saza sayifaka kwisicoci sokuhlamba impahla, esathi sabazisa njengeTide with Bleach. Kwincopho yayo, I-Tide with Bleach yayilishishini elingaphezulu kwesiqingatha sebhiliyoni yeedola.

Ngokubhekele phaya:
http://hbr.org/2011/04/i-think-of-my-failures-as-a-gift/ar/3 HBR/Karen Dillon/2011

Ipapashwe ngu:
I-Redactie IVBM esekwe kwisithuba se-HBR uKaren Dillon 4/2011

SHIYA IZIMVO