Inkqubo yokwenza:

UGoogle wayefuna ukwandisa ubukhosi bakhe bentengiso ngaphaya kwewebhu. Izikhululo zikanomathotholo ziya kunika uGoogle isahlulo sentengiso yazo kwaye uGoogle uya kukhweba abakhangisi omnye komnye ukuze bancincile amabala..

Isiphumo:

Iingxaki ziye zavela ngenxa yezikhululo apho zingafuni ukunika ulawulo. Iintengiso zikaGoogle ziye zangaphantsi kwezo zithengiswe ngokuthe ngqo kwizitishi, kwaye nangona uGoogle exoxa ukuba imfuno eyongeziweyo iya kuthi ekugqibeleni inyuse amaxabiso, Izikhululo zikanomathotholo ziye zathandabuza ukuthatha ithuba. Okulandelayo, Abathengi bemidiya apho bathandabuza ukuzibandakanya noGoogle, eyala ukuqhubeka nezenzo zesiqhelo zokuthethathethana ngamaxabiso phambi kwexesha kunye nokudibanisa iintengiso kunye.

Isifundo:

I-CEO u-Eric Schmidt uchaze ukusilela kwayo kwiinkampani ezingakwaziyo ukulinganisa ukusebenza koonomathotholo-into enokuyenza kwiwebhu ngokulandela iimbono kunye nokucofa.. Kodwa ukufunda okukhulu kunokuba kukuba umsantsa phakathi kweshishini eliphambili likaGoogle kunye neshishini likanomathotholo ubonakalise ukuba mkhulu kakhulu.. Kwaye oku kwenza ukufunda okuluncedo kube nzima. Awuyi kukwazi ukusebenzisa oko ukufumeneyo ngenxa yokuba awuwuqondi umxholo kwaye awuyi kukwazi ukudibanisa oko ukufundileyo kwisiseko sakho solwazi.

Ngokubhekele phaya:
URita Gunther McGrath/HBR apreli 2011 UGoogle uthengise izinto zakhe zikaGoogle kwiRadio kwinkampani ebizwa ngokuba yiWideOrbit, kuphawu lwamva nje lwemizamo kaGoogle engaphumelelanga yokwandisa ubukhosi bayo bentengiso ngaphaya kweWebhu. Irediyo kaGoogle, inkonzo yokuthenga intengiso kanomathotholo kwi-intanethi eyathi yavala inkampani ekuqaleni kwalo nyaka, lelinye lamanyathelo amaninzi angaxhunyiwe kwi-intanethi angazange akwazi ukubona umtsalane uGoogle ebewulindele. Kwisicwangciso esinamabhongo esikhokelwa ngowayesakuba ngumlawuli uTim Armstrong, UGoogle uzamile ukwandisa kwiTV nakwintengiso yephephandaba; akukho nanye le migudu ihambe kakuhle kakhulu. Umthombo:venturebeat.com

Ipapashwe ngu:
Ukusilela okuqaqambileyo kweqela labahleli kukhankanya uR. Gunther McGrath/HBR epreli 2011

SHIYA IZIMVO