I-arhente yophando ngemakethi i-GfK sele ikhona 3 iminyaka iqabane elisisigxina leZiko lokuFailulela okuqaqambileyo. Siye sathetha noEdwin Bas, intloko yeSebe lezeMpilo, malunga nefilosofi yeziko ngokunxulumene nophando lwemarike kunye nokubaluleka kophando lwemarike ekudaleni impembelelo ngezinto ezintsha.. Impilo ye-GfK isandula kufunyanwa yinkampani yophando lwemarike i-Ipsos.
Inkuthazo ye-GfK Health (hayi Ipsos) kukwenza ukhathalelo lwempilo lucace ngakumbi kwaye lulawuleke ngophando lwemarike, ngenjongo yokhathalelo olungcono nolufikelelekayo. Benza oku ngokuqhuba uphando lwemarike phakathi kwamaqela ahlukeneyo ekujoliswe kuwo njengezigulane, ababoneleli ngezempilo kunye nee-inshurensi zempilo. I-Ipsos iqhuba uphando lwemarike egameni lezibhedlele, phakathi kwabanye, amayeza, iinkampani zobuchwepheshe bezonyango, i-inshurensi yezempilo, imibutho yezigulane kunye norhulumente.
Ngokuka-Edwin Bas, unokubona ukhathalelo lwezempilo njengebhokisi yesanti urhulumente ayakhe kwindawo enkulu yokudlala, apho iingcali zezempilo zinokunika into. Imarike yasimahla, kodwa ngaphakathi kwezakhelo ezichazwe ngamandla. Oku kubangele inkqubo entsonkothileyo yokulawulwa kwamandla emarike, apho amaqela angaphandle kufuneka aqhubeke efuna ukulingana phakathi kokufikeleleka kunye nomgangatho. Oko kufuna ukuguquguquka kunye nokuvuselela okuqhubekayo ukuqhubeka nokuhlangabezana neeparamitha. Olu hlaziyo ngokwenkcazo lubandakanya uvavanyo kunye nempazamo kwaye luphakamisa imibuzo emitsha yeshishini. I-Ipsos izibophelele ekuphenduleni ezi zinto ngokubuza abachaphazelekayo, ukuze isigulana ekugqibeleni sifumane ukhathalelo olukumgangatho ophezulu nolufikelelekayo. Ukusungula izinto ezintsha kunye nomgangatho zingundoqo.
“Kuyothusa ukuba iinkampani zihlala ziqala ngeprojekthi okanye zizise 'inguqulelo entsha' kwimarike ngaphandle kokwenza uphando olucokisekileyo kwangaphambili.. Oku kudla ixesha kunye nemali. Kodwa ukuba akukho malungiselelo afanelekileyo, Iiprojekthi zihlala ziphela ngokusilela kunye nefuthe elicetywayo, inkathalo engcono, azifezekiswanga ngokupheleleyo. Njengomxhasi weZiko leeNtlekele eziGqwesileyo, sifuna ukwenza njalo, singathanda ukunxibelelana ngokubaluleka kophando lwentengiso olucokisekileyo ukunqanda ukubandezeleka okungeyomfuneko. ”
I-arhente yophando i-GfK nayo kwafuneka ijongane nokusilela okuqaqambileyo ngelo xesha, iiprojekthi apho ukonyuswa okucetyiweyo kungaphumelelanga. Ezo projekthi zibonakaliswa ngokudibeneyo ngexesha leeseshoni zokufunda ekwabelwana ngazo rhoqo. Umzekelo weprojekthi engaphumelelanga kukujongwa kwesibhedlele 2012. Isizathu sokuphuhliswa kolu vavanyo yayilinani elingapheliyo loluhlu lwezikhundla zezibhedlele ezikhethwayo ezinomlinganiselo omangalisayo wokwahluka kwinani lezibhedlele. 1. Imonitha yeSibhedlele yimephu yelizwe ebonisa izinto ezikhethwa ngamaDatshi (izigulane kunye noogqirha jikelele) kwizibhedlele ezithile, ihlelwe ngokwemiba efana neyodwa/isebe, ukufikeleleka, ingingqi njl. Ingcamango emva kwesi sixhobo yayiza kuba negalelo kumgangatho wokhathalelo kuba izibhedlele zinokuphucula ukunakekelwa kwazo ngendlela ejoliswe kuyo xa kuthelekiswa nezibhedlele ezikhuphisanayo kwindawo.. Yayimangalisa into yokuba izigulane zenze ukhetho lwazo lwesibhedlele ikakhulu kwimiba ebonakalayo efana nokufikeleleka, iinketho zokupaka njl. isiseko kunye neeGPs zivuliwe (buqu) abafowunelwa kwisibhedlele esichaphazelekayo.
Ngokuchasene ngokupheleleyo nako konke okulindelekileyo, umntu obeka iliso ekuphunyezweni waqhawuka. “Sasicinga ukuba sinomboniso osezandleni zethu, kodwa izibhedlele azizange zithenge isixhobo sokuhlola. Bekufanele ukuba sikuvavanye ngcono ulindelo lwethu phakathi kwabo bonke abachaphazelekayo ezibhedlele. ”
Owona mqobo mkhulu waba kukufumana umntu ofanelekileyo. "Awungeni nje kwibhodi yabalawuli bezibhedlele kwaye sithunyelwa ukusuka kwintsika ukuya kwesinye."
Kulo lonke ulangazelelo, ingqwalasela encinci ihlawulwe kumbandela wokuthengisa. Ekugqibeleni yatsala iplagi. Kule mihla, kubaluleke kakhulu kuxhomekeke kwiimvavanyo zezigulana, into ebizwa ngokuba yi-PROMS: Iziphumo zokhathalelo ezichazwe ngesigulana ezibonisa uluvo lwesigulana kunye nokuxabisa iziphumo zabo zonyango kunye ne-PREMS: 'Amava axelwe ngesigulana', elinganisa indlela isigulana esifumana ngayo ukhathalelo lwempilo, njengonxibelelwano kunye nomboneleli wenkathalo. Oku akuzange kwenzeke ngakumbi ngexesha lokwaziswa kwe-monitor esibhedlele.
Isifundo esibalulekileyo kule projekthi ibikukubaluleka kokuvavanya ngokufanelekileyo imeko yeshishini phakathi kweqela ekujoliswe kulo. Ke musa nje ukuvavanya kumsebenzisi ekujoliswe kuwo, kodwa nakumthengi ekujoliswe kuwo. Ukujonga indlela yokusebenza yeZiko leeNtlekele eziqaqambileyo, i-archetype 'Indawo engenanto etafileni' ngokuqinisekileyo iyasebenza apha.; abo kwafuneka benze isigqibo malunga nokuthenga ababandakanyekanga kwiprojekthi kwangaphambili. Ukongeza, 'I-diver ye-Acapulco' iyasebenza, i-archetype malunga nexesha; inguqulelo ibingaphambi kwexesha layo.
Amava anjalo asisizathu sokuxhasa uthumo lweziko. "Njengomxhasi weZiko lokuFailela okuqaqambileyo, singathanda ukunxibelelana ngokubaluleka kophando lwentengiso olucokisekileyo ukunqanda ukubandezeleka okungeyomfuneko." Uphando lunokubonelela ngengqiqo malunga nendlela abachaphazelekayo abahlukeneyo abacinga ngayo ngayo, ulwazi olukhoyo okanye olungekhoyo, yeyiphi imidla edlala indima kwaye okona kubaluleke kakhulu ukuba zeziphi iimfuno zeqela ekujoliswe kulo(kwi) ukuba. Ikwanegalelo ekwazini nasekulindeleni imeko entsonkothileyo osebenza kuyo. Ngale ndlela sinokusebenza kwintlangano efundayo. Kukwabalulekile ukwabelana ngeziphumo ngokwesakhiwo.”