Inhloso
Inkampani yakwaCoca-Cola wayefuna uhlobo lwama-80s Coke vuselela ngokushintsha ifomula yesoda.
Indlela yokwenza
Ngemuva kwesigaba socwaningo olunzulu kanye nokuhlolwa kokunambitha kwe-ditto, inkampani yangena 1985 ngokuhlukile okumnandi okwaziwayo Coke.
Umphumela
Ukusabela komphakathi kufomula eshintshiwe kwakucasula futhi 'i-Coke entsha' njengoba okuhlukile kwakubizwa ngokungekho emthethweni., ngokushesha yaba yi-classic phakathi kwe-marketing flops.
Izifundo
Coke uphendule ngokushesha ngokwethula kabusha ifomula yokuqala ka-Coke. Ekugcineni, le mpendulo esheshayo yaze yaholela ekwenyukeni kokuthengiswa kwe Coke.
U-CEO uNeville Isdell uphendule ngokuqinile kubanikazi bamasheya ngokugqamisa amaphutha enziwe. Emhlanganweni waminyaka yonke wabanikazi bamasheya uthe: “Uzobona amaphutha esu lethu. Njengoba sithatha izingozi ezengeziwe, ukuthi into okufanele siyamukele njengengxenye yenqubo yebhizinisi”.
Ngokuqhubekayo:
Wonke umuntu uyesaba ukwehluleka. Kodwa impumelelo ikhona, nasebhizinisini, ngokuvamile kuncike ekuhlulekeni. Izinkampani ezingcono kakhulu zamukela ukwehluleka kwazo futhi zifunde kukho. Ihluleka impumelelo kaphethiloli.
Leli cala lisekelwe esihlokweni ku-Business Week, July 2006.
Umbhali: Bas Ruyssenaars
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