Nufin
Kamfanin Coca-Cola ya so alamar a cikin 80s Coca Cola sake ƙarfafawa ta hanyar canza tsarin soda.
The m
Bayan cikakken bincike lokaci da ditto dandano gwaje-gwaje, kamfanin ya shigo 1985 tare da bambance-bambancen zaki na sanannun Coca Cola.
Sakamakon
Halin da jama'a suka yi game da tsarin da aka canza ya kasance mai ban tsoro kuma 'sabon Coke' kamar yadda aka kira sabon bambance-bambancen ba bisa ka'ida ba., da sauri ya zama classic tsakanin tallan flops.
Darussan
Coca Cola amsa da sauri ta hanyar sake gabatar da ainihin dabarar Coke. Daga ƙarshe, wannan amsa mai sauri har ma ya haifar da karuwar tallace-tallace na Coca Cola.
Shugaba Neville Isdell ya mayar da martani mai karfi ga masu hannun jari ta hanyar bayyana kurakuran da aka yi. A taron masu hannun jari na shekara-shekara, ya ce: "Za ku ga wasu kurakurai a dabarunmu. Tunda muna ɗaukar ƙarin kasada, shi ne wani abu da ya kamata mu yarda da shi a matsayin wani ɓangare na tsarin kasuwanci".
Kara:
Kowa yana tsoron kasawa. Amma nasarorin su ne, kuma cikin kasuwanci, yawanci ya dogara da gazawar. Mafi kyawun kamfanoni suna rungumar gazawarsu kuma suna koyo daga gare su. Rashin gazawar cin nasara.
Wannan shari'ar ta dogara ne akan labarin a cikin Makon Kasuwanci, Yuli 2006.
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