URobert McMath – ingcali yokuthengisa – yenzelwe ukuqokelela ilayibrari yesalathiso yeemveliso zabathengi.
Inyathelo lesenzo yaba
Ukususela ngeminyaka yee-1960s waqalisa ukuthenga nokugcina isampulu yayo yonke into entsha awayenokuyifumana. Ingqokelela yakhawuleza yadlula iofisi yakhe waze wayifudusela kwithafa eliguquliweyo, apho yaqhubeka ikhula ngokukhawuleza.
Iziphumo
Yintoni uMcMath angazange ayithathele ingqalelo kukuba uninzi lweemveliso ziyasilela – ukuze ingqokelela yakhe yenziwe ngokugqithisileyo ngeemveliso ezingazange zisinde kuvavanyo lwemarike.
Isifundo esifundiweyo
Ukuqonda ukuba 'imveliso eninzi iyasilela’ kungqineke kukwenziwa komsebenzi kaMcMath. Ingqokelela ngokwayo – ngoku iphethwe kwaye iqhutywa yi-GfK Custom Research North America – ngoku ihanjelwa rhoqo ngabaphathi bokwenza imveliso yabathengi befuna ukuphepha iimpazamo abathe bazenza okanye abo bakhuphisana nabo kwixesha elidlulileyo..
Umthombo: UMlondolozi, 16 Isilimela 2012
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