行動方針:
The intention was to create a very strong kind of glue to develop various applications within the company 3M. 博士. Spence Silver, a 3M researcher, developed a glue based on very small ‘sticky balls’ believing that this technique would result in a glue with strong cohesive properties.
成果:
Since only a small part of each ‘sticky ball’ actually makes contact with the flat surface to which it is being ‘glued’, it resulted in a layer, that although it stuck well, it was also easily removed. Dr Spence was disappointed – the new glue performed worse that 3M’s existing glues and 3M terminated the research program into this technology.
課程:
The ‘Eureka moment’ came 4 years later when Art Fry, a college of Dr. Spence, who was frustrated by the bookmarks that kept falling out of his hymn book, hit on the idea of using Dr. Spence’s glue technology to make a reliable bookmark. The idea for the Post-it was born. 係 1981, one year after the introduction Post-it® Notes, the product was chosen as Outstanding New Product. Since then, various other products have since been added to the Post-it range.
進一步:
Many ‘brilliant failures’ are born along the lines of the Post-it principle. 占發明家枰正在研究一個問題,並且透過運氣-抑或更好嘅話係偶然性-搵到咗另一個問題嘅解決方案. 對於正在處理初始問題的人, and who is confronted with unexpected results, 它經常-但並非成日 – 徜徉好難徜徉睇到佢哋工作結果嘅直接應用-即. 以查看其“失敗”中嘅價值. In many cases, as was for the Post-it, it takes another to extract the ‘value’ out of the ‘unexpected’ results. They are looking for a solution for a different problem, and can examine the ‘unexpected’ results from a completely different perspective.
發佈者:
巴斯鲁伊塞纳尔斯
其他輝煌嘅衰
失敗產品博物館
罗伯特·麦克马特 - 營銷專業人士 - 旨在積累消費產品嘅參考庫. 行動方針係由20世纪60年代開始,佢開始購買和保存每個樣品嘅樣本。 [...]
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行動方針: Linie Aquavit嘅概念喺1800年代偶然發生. 阿夸維特 (發音為“AH-keh'veet”,有時拼寫為 "阿克瓦维特") 係一種以薯仔為基礎嘅烈酒, 用葛縷子調味. Jörgen Lysholm擁有一家Aquavit釀酒廠 [...]
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