Ka papa hana:
I ka makahiki 1980 P&Ua hoʻāʻo ʻo G e komo i ka ʻoihana bleach. Ua loaʻa iā mākou kahi huahana ʻokoʻa a ʻoi aku ka maikaʻi-he bleach haʻahaʻa haʻahaʻa palekana kala. Ua hana mākou i kahi brand i kapa ʻia ʻo Vibrant. Hele mākou i ka mākeke hoʻāʻo ma Portland, Maine. Ua manaʻo mākou ua mamao loa ka mākeke hoʻāʻo mai Oakland, Kaleponi, i hea [alakaʻi makeke] ʻO Clorox ke keʻena nui, hiki paha iā mākou ke lele ma lalo o ka radar ma laila. No laila ua komo mākou me ka mea a mākou i manaʻo ai he hoʻolālā hoʻomaka lanakila: hoʻolaha kūʻai piha, ka laʻana kaumaha a me ka couponing, a me ka hoʻolaha TV nui. Hoʻolālā ʻia nā mea a pau e alakaʻi i ka ʻike kiʻekiʻe o nā mea kūʻai aku a me ka hoʻāʻo ʻana i kahi brand bleach hou a me kahi huahana bleach ʻoi aku ka maikaʻi.
ʻO ka hopena:
Maopopo iā ʻoe ka mea a Clorox i hana ai? Hāʻawi lākou i kēlā me kēia ʻohana ma Portland, Maine, he galani manuahi ʻo Clorox bleach—hāʻawi ʻia i ka puka mua. Pāʻani, hoʻonoho, pili iā Clorox. Ua kūʻai mua mākou i nā hoʻolaha āpau. Ua hoʻohana mākou i ka hapa nui o ke kālā hoʻomaka ma ka laʻana a me ka couponing. A ʻaʻohe kanaka ma Portland, Maine, e pono ana ka bleach no kekahi mau mahina. Manaʻo wau ua hāʻawi lākou i nā mea kūʻai aku a $1 kupone no ke galani e hiki mai ana. Ua hoʻouna maoli lākou iā mākou i kahi leka i ʻōlelo ʻia, "Mai noʻonoʻo e komo i ka ʻāpana bleach."
ʻO ka haʻawina:
Pehea ʻoe i hoʻihoʻi ai mai kēlā hoʻihoʻi? Ua aʻo maoli mākou i ka pale ʻana i nā franchise brand alakaʻi. I ka wā i hoʻāʻo ai ʻo Clorox e komo i ka ʻoihana holoi lole i kekahi mau makahiki ma hope, Ua hoʻouna aku mākou iā lākou i kahi leka maʻalahi a pololei hoʻi - a hoʻihoʻi lākou i kā lākou komo ʻana. ʻOi aku ka mea nui, Ua aʻo au i ka mea i hana a hiki ke hoʻopakele ʻia mai kēlā hemahema bleach: P&ʻO ka wela haʻahaʻa o G, ʻenehana pale kala. Hoʻololi mākou i ka ʻenehana a hoʻokomo i loko o kahi mea holoi lole, a mākou i hoʻolauna ai ʻo Tide me Bleach. I kona piko, ʻO Tide me Bleach kahi ʻoihana ʻoi aku ma mua o ka hapalua piliona kālā.
Eia hou aku:
http://hbr.org/2011/04/i-think-of-my-failures-as-a-gift/ar/3 HBR/Karen Dillon/2011
Hoʻopuka ʻia e:
ʻO Redactie IVBM e pili ana i ka HBR post Karen Dillon 4/2011
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