Ka manaʻo
Hui Coca-Cola makemake i ka brand i ka 80s Coca Cola e hoʻoikaika hou i ka hoʻololi ʻana i ke ʻano o ka soda.
Ke hoʻokokoke ʻana
Ma hope o kahi pae noiʻi piha a me nā hoʻāʻo ʻono ditto, ua komo ka ʻoihana 1985 me kahi ʻano ʻono o ka mea kaulana Coca Cola.
Ka hopena
ʻO ka pane ʻana o ka lehulehu i ke ʻano i hoʻololi ʻia he mea ʻeha a ʻo 'Coke hou' no ka mea i kapa inoa ʻole ʻia ka ʻano hou., ua lilo koke i mea maʻamau i waena o nā flops marketing.
Nā haʻawina
Coca Cola pane koke ʻia ma ka hoʻokomo hou ʻana i ke ʻano kumu kumu a Coke. I ka hopena, ua alakaʻi kēia pane wikiwiki i ka hoʻonui ʻana i ke kūʻai aku o Coca Cola.
Ua pane ikaika ʻo CEO Neville Isdell i nā mea kuleana ma ka hōʻike ʻana i nā hewa i hana ʻia. Ma ka hālāwai o nā mea kuleana makahiki, ua ʻōlelo ʻo ia: "E ʻike ʻoe i kekahi mau hemahema i kā mākou hoʻolālā. No ka mea, lawe mākou i nā pilikia, ʻo ia kahi mea e pono ai mākou e ʻae ma ke ʻano he ʻāpana o ke kaʻina ʻoihana".
Eia hou aku:
Makaʻu nā kānaka a pau e hāʻule. Akā ʻo nā holomua, ma ka ʻoihana pū kekahi, pili pinepine i nā hemahema. Hoʻopili nā ʻoihana maikaʻi loa i kā lākou hemahema a aʻo mai iā lākou. ʻAʻole holomua ka wahie.
Hoʻokumu ʻia kēia hihia ma kahi ʻatikala ma Business Week, Iulai 2006.
Mea kākau: Bas Ruyssenaars
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