Market research agency GfK yatove 3 Makore emudiwa wechigarire weInstitute of Brilliant Failures. Takataura naEdwin Bas, mukuru webazi rezvehutano, nezve huzivi hweInstitute maererano nekutsvaga kwemusika uye kukosha kwekutsvagisa kwemusika kwekugadzira maitiro nehunyanzvi.. GfK Hutano ichangobva kuwanikwa nekambani yekutsvagisa yemusika Ipsos.
Simba rinotyaira kuseri kweGfK Health (kwete Ipsos) ndeyekuita kuti hutano huve pachena uye hugoneke kuburikidza nekutsvaga kwemusika, nechinangwa chekutarisirwa kuri nani uye kunowanikwa. Vanoita izvi nekuita tsvakiridzo yemusika pakati pemapoka akasiyana anotariswa sevarwere, vatapi vezvehutano nemainishuwarenzi ehutano. Ipsos inoitisa tsvakiridzo yemusika yakamiririra zvipatara, pakati pevamwe, mishonga yemishonga, makambani ehunyanzvi hwekurapa, vatsigiri vehutano, masangano evarwere nehurumende.
Sekureva kwaEdwin Bas, iwe unogona kuona hutano sebhokisi rejecha rakavakwa nehurumende munzvimbo huru yekutamba, izvo vashandi vehutano vanogona kupa zvinhu. Free market, asi mukati mezvimiro zvakatsanangurwa zvakasimba. Izvi zvakaguma nehurongwa hwakaoma hwemasimba emusika anodzorwa, umo mapato emapato anofanirwa kuramba achitsvaga chiyero pakati pekugona uye mhando. Izvo zvinoda kuchinjika uye inoenderera innovation kuti ienderere mberi kusangana nemaparamita. Uku kuvandudzwa netsanangudzo kunosanganisira kuedza uye kukanganisa uye kunomutsa mibvunzo mitsva yebhizinesi. Ipsos yakazvipira kupindura izvi nekubvunza vanobatana, kuitira kuti murwere agamuchire kutarisirwa kwemhando yepamusoro uye kunokwanisika. Innovation uye kunaka zviri pakati.
"Zvinoshamisa kuti makambani anowanzo tanga chirongwa kana kuunza "innovation" pamusika asina kumboita tsvakiridzo.. Izvi zvinoda nguva nemari. Asi kana gadziriro yakakodzera isipo, mapurojekiti anowanzo guma nekutadza uye anogona kuve nemhedzisiro inodiwa, kutarisirwa kuri nani, hazvina kunyatsozivikanwa. Tinoda kutsigira Institute for Brilliant Failures, kufanana nekutaura kukosha kwekutsvagisa kwemusika kudzivirira kutambura kusiri madikanwa. "
Iyo yekutsvagisa agency GfK pachayo yaifanirawo kubata nekutadza kwakajeka panguva iyoyo, mapurojekiti apo chinangwa chekusimudzira chisina kubudirira. Munguva dzenguva zhinji dzechidzidzo chemukati-kati chekudzidza, pane fungidziro yakabatana pamapurojekiti akadaro. Muenzaniso wepurojekiti yakakundikana ndeye Hospital monitor off 2012. Chikonzero chekugadzirwa kwemonitor iyi yaive nhamba isingaperi yezvirongwa zvezvipatara zvinosarudzwa zvine huwandu hunoshamisa hwekusiyana kwehuwandu hwezvipatara. 1. The Hospital monitor imepu yenyika inoratidza zvido zveDutch (varwere nevarapi vese) kune zvimwe zvipatara, zvakakamurwa nezvinhu zvakaita sehunyanzvi/bazi, accessibility, regio etc. Pfungwa iri shure kwechiridzwa ichi yaive yekuti yaizobatsira kune hutano hwekuchengetedza nekuti zvipatara zvinokwanisa kuvandudza machengeterwo azvo nenzira yakatarwa zvichienzaniswa nezvipatara zvinokwikwidza munzvimbo iyi.. Zvakanga zvichishamisa kuti varwere vakaita sarudzo yavo yechipatara zvakanyanya pazvinhu zvekushandisa zvakaita sekuwanikwa, parking options etc. base uye GPs on (personal) vanobatika muchipatara chakakodzera.
Zvakanyatsopesana nezvose zvinotarisirwa, iyo yekutarisa yakaputsika panguva yekuitwa. “Taifunga kuti taive neshow show mumaoko edu, asi zvipatara hazvina kutenga monita yacho. Isu tinofanira kunge takaedza tarisiro yedu yakanaka zvirinani pakati pevose vane chekuita muzvipatara. "
Chipingamupinyi chikuru chakazova chekuwana munhu akakodzera. "Hamungopinde mubhodhi revatungamiriri vezvipatara uye isu takatumirwa kubva pambiru kuenda kune imwe."
Muchido chese, kutarisisa kushoma kwakange kwabhadharwa kune nyaya yekutengesa. Pakupedzisira plug yakadhonzwa. Nhasi, nenzira, kukosha kwakanyanya kunosungirirwa kune kuongororwa kwevarwere, iyo inonzi PROMS: Murwere-akashumwa mhedzisiro yekutarisira inoratidza maonero emurwere uye kuonga kwemhedzisiro yekurapa kwake uye PREMS.: Izvo 'zviitiko zvakashumwa nemurwere', iyo inoyera kuti murwere anowana sei hutano hwehutano, sekutaurirana nemupi wehutano. Izvi zvakatonyanya kuitika panguva yekuiswa kwemonitor yechipatara.
Chidzidzo chakakosha kubva muchirongwa ichi chaive kukosha kwekuyedza zvakanaka nyaya yebhizinesi pakati peboka rese rakatarwa. Saka usangoyedza pamushandisi waunoda, asiwo pane anodiwa mutengi. Tichitarisa maitiro eInstitute for Brilliant Failures, iyo archetype 'Iyo nzvimbo isina chinhu patafura' inoshanda pano.; avo vaifanira kusarudza pamusoro pekutenga havabatanidzwi mubasa racho kare. Mukuwedzera, 'The diver of Acapulco' inoshandawo, iyo archetype nezve nguva; hutsva hwakanga huri mberi kwenguva yacho.
Zviitiko zvakadaro chikonzero chekusimbisa basa rechikoro. "Semutsigiri weInstitute for Brilliant Failures, tinoda kutaurira kukosha kwekutsvagisa kwemusika kudzivirira kutambura kusiri madikanwa." Tsvagiridzo inogona kupa ruzivo rwekuti vakasiyana vanobatana vanofunga sei nezvazvo, zivo ndeipi kana kuti inoshaikwa, izvo zvinofarirwa zvine basa uye zvakanyanya kukosha izvo zvinodiwa neboka rinotarisirwa(mu) kuva. Zvinobatsirawo pakuziva uye kutarisira nharaunda yakaoma yaunoshanda mairi. Aya ndiwo mashandisiro atingaita sangano riri kudzidza. Zvakakoshawo kugovera zvabuda muhurongwa.”