Bungwe lofufuza zamsika la GfK lili kale 3 zaka bwenzi lokhazikika la Institute of Brilliant Failures. Tinalankhula ndi Edwin Bas, mkulu wa Dipatimenti ya Zaumoyo, za filosofi ya bungwe lokhudzana ndi kafukufuku wamsika komanso kufunikira kwa kafukufuku wamsika kuti apange chidwi ndi zatsopano. GfK Health yapezedwa posachedwa ndi kampani yofufuza zamsika ya Ipsos.
Zolimbikitsa za GfK Health (osati Ipsos) ndikupangitsa chisamaliro chaumoyo kukhala chowonekera bwino komanso chowongolera pogwiritsa ntchito kafukufuku wamsika, ndi cholinga cha chisamaliro chabwino komanso chofikirika. Amachita izi pochita kafukufuku wamsika pakati pa magulu osiyanasiyana omwe akuwafuna monga odwala, othandizira azaumoyo ndi ma inshuwaransi azaumoyo. Ipsos imachita kafukufuku wamsika m'malo mwa zipatala, pakati pa ena, mankhwala, makampani azaukadaulo azachipatala, inshuwaransi zaumoyo, mabungwe odwala ndi boma.
Malinga ndi Edwin Bas, mutha kuwona chisamaliro chaumoyo ngati bokosi lamchenga lomwe boma lamanga m'bwalo lalikulu lamasewera, zomwe akatswiri azachipatala angapereke. Msika waulere, koma mkati mwazikhazikitso zofotokozedwa mwamphamvu. Izi zachititsa kuti pakhale dongosolo lovuta la kayendetsedwe ka msika, momwe maphwando amafunikira nthawi zonse kufunafuna mgwirizano pakati pa kukwanitsa ndi khalidwe. Izi zimafuna kusinthasintha komanso kusinthika kosalekeza kuti mupitilize kukwaniritsa magawo. Kukonzanso uku mwakutanthawuza kumaphatikizapo kuyesa ndi zolakwika ndikudzutsa mafunso atsopano abizinesi. Ipsos yadzipereka kuyankha izi pofunsa omwe akukhudzidwa nawo, kotero kuti wodwalayo pamapeto pake amalandira chisamaliro chapamwamba komanso chotsika mtengo. Zatsopano ndi khalidwe ndizofunika kwambiri.
"Ndizodabwitsa kuti makampani nthawi zambiri amayamba ndi ntchito kapena kubweretsa 'zatsopano' pamsika popanda kuchita kafukufuku wokwanira.. Izi zimawononga nthawi komanso ndalama. Koma ngati kukonzekera bwino kulibe, mapulojekiti nthawi zambiri amatha kulephera komanso zotsatira zomwe akufuna, chisamaliro chabwino, sizikukwaniritsidwa bwino. Monga othandizira a Institute for Brilliant Failures, tikufuna kutero, ndikufuna kufotokozera kufunika kofufuza bwino za msika kuti tipewe kuzunzika kosafunikira."
Bungwe lofufuza la GfK palokha limayenera kuthana ndi zolephera zazikulu panthawiyo, mapulojekiti omwe kukwezedwa komwe adafuna sikunapambane. Mapulojekiti oterowo amawonetsedwa nthawi zonse pakagawo kakang'ono ka maphunziro apakatikati. Chitsanzo cha projekiti yomwe yalephera ndi Hospital monitor off 2012. Chomwe chinapangitsa kuti polojekitiyi ipangidwe chinali chiwerengero chosatha cha mndandanda wa zipatala zokondedwa ndi kusiyana kwakukulu kwa chiwerengero cha zipatala. 1. The Hospital monitor ndi mapu adziko omwe akuwonetsa zokonda za Dutch (odwala ndi asing'anga) kwa zipatala zina, zogawidwa ndi zinthu monga zapadera / dipatimenti, kupezeka, dera etc. Lingaliro la chidali ndiloti lingathandize kuti chisamaliro chikhale chabwino chifukwa zipatala zimatha kupititsa patsogolo chisamaliro chawo mwachindunji poyerekeza ndi zipatala zopikisana m'deralo.. Zinali zochititsa chidwi kuti odwala adasankha chipatala makamaka pazinthu zothandiza monga kupezeka, njira zoimika magalimoto etc. base ndi GPs (payekha) kukhudzana mu chipatala chokhudzidwa.
Mosiyana ndi zoyembekeza zonse, woyang'anira ntchitoyo adasweka. "Tinkaganiza kuti tili ndi chithunzi m'manja mwathu, koma zipatala sizinagule makinawo. Tikadayenera kuyesa ziyembekezo zathu zabwinoko pakati pa onse omwe akuchita nawo zipatala. ”
Cholepheretsa chachikulu chinali kupeza munthu woyenera. "Simumangobwera ku board of directors a zipatala ndipo timatumizidwa kuchokera ku chipilala kupita kwina."
M'chisangalalo chonsecho, chidwi chochepa kwambiri chinali chitaperekedwa ku nkhani yogulitsa. Pomaliza anakoka pulagi. Masiku ano, kufunikira kwakukulu kumalumikizidwa ndi kuwunika kwa odwala, zomwe zimatchedwa PROMS: Zotsatira za chithandizo cha odwala zomwe zimasonyeza maganizo a wodwalayo komanso kuyamikira zotsatira za chithandizo chawo ndi PREMS.: 'Zochitika zofotokozedwa ndi odwala', zomwe zimayesa momwe wodwalayo amachitira chithandizo chamankhwala, monga kulankhulana ndi wothandizira. Izi sizinali choncho panthawi yoyambitsa makina a chipatala.
Phunziro lofunika kwambiri la polojekitiyi linali kufunikira koyesa bwino nkhani yamalonda pakati pa gulu lonse lomwe likukhudzidwa. Chifukwa chake musangoyesa wogwiritsa ntchito, komanso pa kasitomala amene akufuna. Kuyang'ana njira ya Institute for Brilliant Failures, archetype 'Malo opanda kanthu patebulo' imagwiranso ntchito pano.; amene anayenera kusankha pa kugula sakhala nawo pa ntchitoyo pasadakhale. Kuphatikiza apo, 'The diver of Acapulco' imagwiranso ntchito, archetype za nthawi; zatsopanozo zinali patsogolo pa nthawi yake.
Zochitika zotere ndi chifukwa chovomerezera ntchito ya bungwe. "Monga othandizira a Institute for Brilliant Failures, tikufuna kufotokozera kufunikira kwa kafukufuku wamsika kuti tipewe kuvutika kosafunikira." Kafukufuku angapereke chidziwitso cha momwe okhudzidwa osiyanasiyana amaganizira za izo, chidziwitso chomwe chili kapena chikusowa, zomwe zimakonda zimagwira ntchito ndipo makamaka zomwe gulu likufuna(mu) kukhala. Zimathandizanso kudziwa ndi kuyembekezera malo ovuta omwe mumagwira ntchito. Mwanjira imeneyi tikhoza kugwira ntchito pagulu lophunzira. Ndikofunikiranso kugawana zotsatira mwadongosolo.”