Mu 1981 American Airlines idayambitsa Unlimited AAirpass. Kuchuluka kwa nthawi imodzi 250.000 madola amalipidwa pambuyo pake wogula amawuluka padziko lonse lapansi kalasi yoyamba yopanda malire kwa moyo wonse. Zowonjezera 150.000 dollar zinali zotheka kugula Companion Ticket ndipo mwini pass atha kutenga munthu paulendo uliwonse.
Pamapeto pake, izi zidabweretsa kuwonongeka kwakukulu kwa American Airlines. Makasitomala awiri, Steven Rothstein ndi Jacques Vroom, zouluka chaka chilichonse 1 madola miliyoni. Ndi kutumizidwa kwa wofufuza payekha, ndegeyo idayembekeza pachabe kupeza njira yochotsera khadiyo.. Adapeza kuti Steven adadabwitsa anthu pabwalo la ndege ndi tikiti yopambana; Jacques amaganiziridwa kuti amagulitsanso matikiti. Ngakhale kuti amunawa sanalakwe molingana ndi momwe zidalili, American Airlines yachotsa makadi chifukwa chachinyengo..
Pofuna kupewa zomwezi, kampaniyo idakweza mtengo wa chiphasocho kwambiri ndipo pambuyo pake 1994 anasiya kwathunthu.
Gwero: NOS
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