Ua hāʻawi aku nei ʻo Bas Ruyssenaars i kahi papa hana i nā haumāna puka kānāwai mai ke Kulanui ʻo Leiden. Aia ka papahana i kahi haʻi'ōlelo pōkole e pili ana i ka manaʻo o The Institute of Brilliant Failures e paipai i nā haumāna e noʻonoʻo i nā hemahema i loko o kā lākou noiʻi ponoʻī.. A laila ua aʻo ʻia nā haumāna PhD e hana i hoʻokahi ʻike aʻo i nā hui a hōʻike i nā hui ʻē aʻe.
Nā haʻawina koʻikoʻi i aʻo ʻia i ka wā o ka pitch, ua:
E ʻae inā ʻaʻole ʻoe ʻike i kekahi mea, na kou luna a i ʻole nā hoa haumāna
'E lawe i nā kuhikuhi a me nā manaʻo o kāu luna me ʻoe, akā, e paʻa pū i ka mea āu i manaʻo ai he pono.
'E kīkē i kāu luna i ka manawa maikaʻi inā pili ʻoe'
"Mai luʻu i ka nui o ka ʻike āu e lawe ai i kāu ʻimi ʻana i kāu kumuhana"
"Mai paʻa loa i ka hōʻole"
E palapala ʻāina i nā mea e hiki ke hoʻololi i kāu hopena
"E aʻo e haʻalele i nā mea hiki ʻole iā ʻoe ke hoʻoponopono i kēia manawa"
Hoʻopau ka papa hana me kahi nīnau mai kekahi o nā mea komo e pili ana i ka wehewehe ʻana o ka kūleʻa ma ke ʻano he kūʻē i ka hāʻule. Ua ho'āla kēia i kahi kūkākūkā e pili ana inā he wehewehe maopopo ʻole o ka holomua. Ua hoʻoholo ʻia ʻaʻole ʻo nā kūleʻa wale nō nā pae hope i makemake ʻia, akā hiki ke komo i nā ʻanuʻu liʻiliʻi liʻiliʻi. I ka pōkole, He holomua kekahi mea inā ʻoe e hōʻailona iā ʻoe iho he holomua.