Institute of Brilliant Failures ikufuna kulimbikitsa malingaliro abwino pankhani zolephera. Khalani pachiwopsezo, kulakwitsa, ndipo phunzirani ku zomwe mwakumana nazo: maganizo amenewa akukhala ofunika kwambiri m'dera lathu. Wolemba Paul Iske ndi Bas Ruyssenaars
Ambiri aife timakhala pachiwopsezo chifukwa timawona kuti zotsatira zoyipa za kulephera ndizofunikira kwambiri kuposa mphotho zomwe zingachitike pakupambana.. Mantha akutiluza ntchito, za chiopsezo bankirapuse, ndipo kulowa mu zosadziwika ndi zazikulu kuposa kuzindikira, udindo ndi kukwaniritsidwa zomwe zingabwere ngati zomwe tikufuna kuchita zitapambana. Kukana kwathu ‘kutulutsa khosi lathu’ kumalimbikitsidwa ndi mmene dziko lotizinga limaonera zolephera.. Ndipo zinthu zikayenda bwino, tingatengerenji chiopsezo chimenecho? Komabe, kufunika koyesera ndi kuchitapo kanthu - zomwe mwina ndizokulirapo mu nthawi zovuta zachuma zino – sayenera kupeputsa. Kupanda kutero, mediocrity idzalamulira! Tiyerekeze kuti mwadziikira cholinga chofuna kupeza njira yamalonda yofulumira kupita ku Far East. Mumakonza zokuthandizani paulendo wanu, ndipo onetsetsani kuti muli ndi zombo ndi antchito abwino kwambiri omwe alipo panthawiyo, ndipo ananyamuka ulendo wa Kumadzulo kuchokera ku gombe la Chipwitikizi. Komabe, m'malo mofika ku Far East mumapeza kontinenti yosadziwika. Monga Columbus, ngati mutadutsa malire a zomwe zimadziwika ndiye kuti nthawi zambiri mumapeza zosayembekezereka. Kupita patsogolo ndi kukonzanso kumalumikizidwa mosalekeza ndi kuyesa ndi kuika pachiwopsezo - komanso kuthekera kolephera.. Dom Pérignon amayenera kudutsa masauzande ambiri a 'mabotolo ophulika' asanathe bwino botolo la shampeni.. Ndipo Viagra sakadapezeka ngati Pfizer sanawonetse kutsimikiza pakufunafuna kwawo kwanthawi yayitali mankhwala ochizira matenda osiyanasiyana., angina. Dziko limene tikukhalali limadziwika ndi kusintha kwa zinthu komanso kuchulukirachulukira: m'mbali zambiri za moyo tili pakati pa kusintha kwakukulu, monga kuwonekera kwa mphamvu zatsopano zachuma ndi ndale, ndi kusintha kwa nyengo. Nthawi yomweyo, makamaka chifukwa cha intaneti, dziko lathu lolumikizidwa padziko lonse lapansi likucheperachepera. ‘Zotchinga’ zakale za mtunda, nthawi ndi ndalama zikutha, ndi zotsatira zake kuti aliyense atha kutenga nawo mbali posinthana malingaliro ndi mpikisano. Padziko lonse lapansi, mpikisano m'madera a chidziwitso, malingaliro ndi ntchito, zomwe ndi zofunika kwambiri mu chuma chathu, chikukulirakulira. M'malo awa kukhala ochepa sikungakhale kokwanira. Michael Eisner, Mtsogoleri wakale wakale van The Walt Disney Company anali wotsimikiza kuti chilango cha kulephera chidzatsogolera ku mediocrity nthawi zonse, kutsutsana kuti: "Mediocrity ndi zomwe anthu amantha nthawi zonse amakhala nazo". Mwachidule, kufunikira kwa malingaliro abwino okhudza kutenga zoopsa, kuyesa, ndi kuyesetsa kulephera, chikukula. Mkhalidwe woterewu umakhala wofunika kwambiri tikazindikira ndikuvomereza kuti kusintha kwakukulu komwe tatchula pamwambapa kumayendera limodzi ndi kusatsimikizika kowonjezereka.. Malinga ndi wamkulu wa kasamalidwe kaukadaulo Igor Ansoff kusatsimikizika uku kumachepetsa kuthekera kwa anthu ndi mabungwe kuti akonzekeretu.. Pamene kusatsimikizika kumakula, kufunikira kwa zomwe amachitcha 'kusinthasintha kwachangu': Kutha kuganiza ndi kuchita zinthu ena asanachite, ndi kuthekera kothana ndi zochitika zosayembekezereka ndi kusintha kwa chilengedwe chathu. Kuti tipeze njira yathu m'nthawi zovuta zino tifunika kuphunzira 'kuyenda' m'malo mowongolera ndikuwongolera - ndipo lusoli limapangidwa ndi kuyesa., polakwitsa, ndi pophunzira kwa iwo. Kusintha ndi zomwe zafotokozedwa pamwambapa zikutsagana ndi kuchuluka kwa anthu omwe akugulitsa chitetezo cha mgwirizano wantchito ndi bungwe lochita ntchito ngati bizinesi., kusankha kusinthasintha kwambiri, ufulu ndi zoopsa. Mu 2007 Bungwe la Dutch Chamber of Commerce linalembetsa nambala ya 100.000 'oyamba' atsopano. Ndipo a Dutch Trade Unions akuneneratu kuti ziwerengero za iwo omwe amadzilemba ntchito zizikula kuchokera 550.000 mu 2006 ku 1 miliyoni mu 2010. Ngakhale kuti anthu akuchulukirachulukira akuchita izi, kaŵirikaŵiri amakumana ndi kusamvetsetsana pakati pa awo owazungulira ngati kusamuka kwawo sikunafupidwe msanga. Cholinga cha Institute of Brilliant Failures ndikulimbikitsa malingaliro abwino pa kulephera. M’nkhani ino, mawu akuti ‘wanzeru’ amatanthauza kuyesayesa kozama kuti tikwaniritse chinachake, but which led to a different outcome and the opportunity to learn – inspirational efforts which deserve more than disdain and the stigma of failure. The Institute of Brilliant Failures is a brainchild of Dialogues, an initiative of ABN-AMRO. Dialogues’ mission is to stimulate entrepreneurial thinking and behavior not only in the business community but in society at large, in all who can contribute towards changing our attitudes towards ‘mistakes’. Policy makers, legislators, and top management can contribute by streamlining regulations and by ensuring that the negative implications of failure are substituted by a positive incentive to ‘stick one’s neck out’. Ofalitsa atha kutengapo gawo popereka lipoti labwino komanso zotsatira za 'kulephera'.. Ndipo aliyense wa ife atha kuthandizira popanga 'malo' ochulukirapo otengera zoopsa komanso kuchita bizinesi m'malo athu apafupi, komanso kukhala omvera kwambiri 'zolakwa'. Kusalolera kwa Dutch pakulephera 'kwanzeru' kukuwonetsedwa patsamba la Institute ndi omwe adakumanapo nawo koyamba.. Pambuyo pa Michiel Frackers 'kampani ya intaneti ya Bitmagic inalephera ku Netherlands, Makampani aku US adamupatsa maudindo angapo okongola. Frackers: "Mwachitsanzo, udindo wa Managing Director Europe ku Google. Koma sindinapeze zotsatsa zilizonse kuchokera kumakampani aku Dutch. Ku United States zomwe zinachitikira…Zabwino! Tsopano muli ndi magazi pang'ono pamphuno… Aliyense amanena kuti mumaphunzira zambiri kuchokera ku zolephera zanu kusiyana ndi kupambana kwanu. Komabe, zikuwoneka kuti ku Netherlands, sitikutanthauza kwenikweni”. Ambiri ‘olephera mwanzeru’ amabadwa mogwirizana ndi zimene Columbus anapeza ku America. 'Woyambitsa' akugwira ntchito pavuto limodzi ndipo mwamwayi - kapena kungokhala chete - amapeza yankho la vuto lina.. Kwa amene anali kugwira ntchito pa vuto loyamba, ndi amene akukumana ndi zotsatira zosayembekezereka, nthawi zambiri - koma osati nthawi zonse – 'zovuta' kuwona kugwiritsa ntchito mwachindunji kwa zotsatira za ntchito yawo - i.e. kuwona phindu mu ‘kulephera’ kwawo. Koma si nthawi zonse pamene kulephera kwakukulu kumabweretsa chipambano chosayembekezereka. Zophunzirazo zitha kubisika pakulephera komweko. Mu 2007 Wabizinesi waku Dutch a Marcel Zwart adayamba kupanga galimoto yamagetsi yamagetsi kuti igwiritsidwe ntchito m'mizinda yamkati.. Kuyambitsidwa kwa mtundu uwu wagalimoto kungawongolere kwambiri mpweya wabwino m'matawuni okhala ndi kachulukidwe kambiri. Kuphatikiza apo, adakonza zogwiritsa ntchito achinyamata omwe alibe ntchito omwe ali ndi ziyeneretso zaukadaulo popanga. Adapeza ndalama zoyambira zofunika, ukadaulo unali 'wokonzeka pamsika', ndi kafukufuku wamsika ku Netherlands ndi kunja adawonetsa kuti pali kuthekera kwakukulu kogulitsa. Komabe, ngakhale zonsezi, akuvutika kuti ntchitoyo ipite patsogolo: osunga ndalama amawonabe zoopsa zambiri, the government do not consider the technology ‘proven’ and in order to qualify for subsidies he needs to finance the project with 50-70% from other sources. These factors, together with the complex regulations, have created a vicious circle and the project has come more or less to a standstill. Zwart: “I have learnt how important it is never to underestimate how difficult it is for people to look at a project from a broader perspective, to look beyond their own immediate interests. This type of project needs an integrated approach from day one – and that is an essential point for independent entrepreneurs. That said, the introduction of this type of vehicle is nearer by, and if we can revive the initiative, tatenga kale masitepe ambiri panjira yoyenera…” (nkhani yomasuliridwa NRCNext 07/10/08)
