Te mahinga mahi:

I nga tau 1980 P&I ngana a G ki te kuhu ki te umanga whakangao. He hua rerekee, he pai ake hoki ta matou—he whakapouri iti-haumaru te tae. I hanga e matou he tohu e kiia nei ko Vibrant. I haere matou ki te maakete whakamatautau i Portland, Maine. I whakaaro matou he tawhiti rawa te maakete whakamatautau mai i Oakland, California, kei hea [rangatira mākete] Ko Clorox te tari matua, tera pea ka rere tatou i raro i te radar ki reira. Na ka uru atu matou me ta matou whakaaro he mahere whakarewanga toa: tohatoha hokohoko katoa, te tauira taumaha me te couponing, me nga panui pouaka whakaata nui. Katoa i hangaia hei akiaki i te mohiotanga o nga kaihoko me te whakamatautau mo te waitohu hamu hou me tetahi hua hamu pai ake.

Ko te hua:

Kei te mohio koe he aha ta Clorox i mahi? I hoatu e ratou nga whare katoa i Portland, Maine, he karani kore utu o Clorox bleach—ka tukuna ki te tatau o mua. kēmu, whakatakotoria, whakataetae ki a Clorox. Kua hokona e matou nga panui katoa. I whakapaua e matou te nuinga o nga moni whakarewanga mo te whakatauira me te couponing. A kaore he tangata i Portland, Maine, ka hiahia te waiu mo etahi marama. Ki taku whakaaro i hoatu ano e ratou ki nga kaihoko a $1 atu coupon mo te karani e whai ake nei. I tukuna mai e ratou he karere ki a matou, "Kaua rawa e whakaaro ki te uru ki te waahanga whakangao."

Ko te akoranga:

I pehea koe i hoki mai ai i tera tuunga? I tino ako matou me pehea te tiaki i nga tohu rangatira rangatira. I te wa e ngana ana a Clorox ki te kuhu ki te pakihi horoi horoi i etahi tau i muri mai, I tukuna atu e matou he korero tino marama me te tika—a i te mutunga ka unuhia to ratou urunga. He mea nui ake, I ako ahau he aha te mea i whai hua, ka taea te whakaora mai i te korenga o te waiu: P&Te pāmahana iti o G, hangarau tae-haumaru. I whakarereketia e matou te hangarau ka maka ki roto i te horoi horoi, i whakauruhia e matou ko Tide with Bleach. I tona tihi, Ko Tide with Bleach he pakihi neke atu i te haurua piriona taara.

I tua atu:
http://hbr.org/2011/04/i-think-of-my-failures-as-a- gift/ar/3 HBR/Karen Dillon/2011

I taia e:
Redactie IVBM i runga i te HBR post Karen Dillon 4/2011

Waiho he korero