Inkambo yesenzo:
I-Google ibifuna ukwandisa umbuso wayo wesikhangiso ngaphandle kwewebhu. Iziteshi zomsakazo zizonikeza i-Google ingxenye yohlu lwazo lwezikhangiso futhi i-Google izoqhudelana nabakhangisi ukuze bancishe izindawo..
Umphumela:
Izinkinga zivele ngenxa yokuthi iziteshi zazimanqikanqika ukunikeza ukulawula. Izikhangiso ze-Google zibe ngaphansi kwalezo ezithengiswa ngqo eziteshini, futhi nakuba i-Google yaphikisana ngokuthi isidingo esikhulayo sizogcina senyuse amanani, imisakazo ibimanqika ukuthatha leli thuba. Olandelayo, Abathengi bemidiya lapho bamanqika khona ukusebenzelana ne-Google, eyenqaba ukuqhubeka nemikhuba evamile yokuxoxisana ngezintengo ngaphambi kwesikhathi nokuhlanganisa izikhangiso ndawonye.
Isifundo:
I-CEO u-Eric Schmidt uthi ukwehluleka kwayo kungenxa yokungakwazi kwezinkampani ukukala ukusebenza komsakazo—into ebingayenza kuwebhu ngokulandelela ukubukwa nokuchofoza.. Kodwa ukufunda okukhulu kungase kube ukuthi igebe phakathi kwebhizinisi eliyinhloko le-Google nebhizinisi lomsakazo libonakale lilikhulu kakhulu.. Futhi lokhu kwenza ukufunda okuwusizo kube nzima. Ngeke ukwazi ukusebenzisa lokho okutholayo ngoba awuwuqondi umongo futhi ngeke wazi ukuthi ungakuxhuma kanjani lokho okufundile nesisekelo sakho solwazi..
Ngokuqhubekayo:
U-Rita Gunther McGrath/HBR april 2011 I-Google idayise izimpahla zayo ze-Google Radio enkampanini ebizwa ngokuthi i-WideOrbit, ophawu lwakamuva lwemizamo ye-Google ehlulekile yokwandisa umbuso wayo wesikhangiso ngale kweWebhu. I-Google Radio, isevisi yokuthenga isikhangiso somsakazo ku-inthanethi inkampani eyavala ekuqaleni kwalo nyaka, bekungezinye zezinhlelo eziningi ezingaxhunyiwe ku-inthanethi ezihlulekile ukubona ukuheha i-Google ebikulindele. Ohlelweni olunezifiso oluholwa yilowo owayeyisikhulu uTim Armstrong, I-Google iphinde yazama ukunwebeka ekukhangiseni i-TV nephephandaba; ayikho le mizamo ehambe kahle kakhulu. Umthombo:venturebeat.com
Ishicilelwe ngu:
Ukwehluleka okuhle kwethimba labahleli elicaphuna u-R. Gunther McGrath/HBR april 2011
OKUNYE UKWEHLULEKA OKUHLE
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