Njira yochitira:

Google ikufuna kukulitsa malonda ake kupitilira intaneti. Mawayilesi angapatse Google gawo lazotsatsa zawo ndipo Google imakangana otsatsa kuti achepetse mawangawo..

Chotsatira:

Mavuto adabuka chifukwa masiteshoni omwe safuna kuwongolera. Zotsatsa za Google zidatsika pang'ono poyerekeza ndi zomwe zidagulitsidwa mwachindunji ndi mawayilesi, ndipo ngakhale Google inanena kuti kufunikira kowonjezereka kudzakweza mitengo, mawayilesi sanafune kutenga mwayi. Ena, Ogula media omwe amazengereza kucheza ndi Google, zomwe zinakana kupitiriza machitidwe ochiritsira kukambirana mitengo nthawi isanakwane ndikusonkhanitsa malonda pamodzi.

Phunziro:

Mkulu wa bungwe la Eric Schmidt adati kulephera kwake kudachitika chifukwa chakulephera kuyeza momwe mawayilesi amagwirira ntchito pawayilesi - zomwe angachite pa intaneti potsata malingaliro ndi kudina.. Koma kuphunzira kwakukulu kungakhale kuti kusiyana pakati pa bizinesi yayikulu ya Google ndi bizinesi yawayilesi ndikwambiri.. Ndipo izi zimapangitsa kuphunzira kothandiza kukhala kovuta. Simungathe kugwiritsa ntchito zomwe mwapeza chifukwa simukumvetsetsa zomwe zikuchitika ndipo simudzadziwa momwe mungalumikizire zomwe mwaphunzira ndi chidziwitso chanu chomwe chilipo..

Komanso:
Rita Gunther McGrath/HBR April 2011 Google yagulitsa katundu wake wa Google Radio ku kampani yotchedwa WideOrbit, pachizindikiro chaposachedwa cha zoyesayesa za Google zalephera kukulitsa ufumu wake wotsatsa kupitilira Webusaiti. Google Radio, ntchito yogulira malonda pawailesi pa intaneti yomwe kampaniyo idatseka koyambirira kwa chaka chino, inali imodzi mwazinthu zambiri zapaintaneti zomwe zidalephera kuwona zomwe Google imayembekezera. Mu dongosolo lofuna kutsogozedwa ndi wamkulu wakale Tim Armstrong, Google idayesanso kukulitsa kutsatsa kwa TV ndi nyuzipepala; palibe zoyesayesa izi zayenda bwino kwambiri. Gwero:venturebeat.com

Lofalitsidwa ndi:
Kulephera kwabwino kwa gulu la akonzi kutchula R. Gunther McGrath/HBR April 2011

KUSIYANI MACOMMENT