Robert McMath – ko ha palofesinale fakamaketi – fakataumuʻa ke tanaki ha laipeli fakafekauʻaki ʻo e koloa.
The course of action was
Starting in the 1960s he started to purchase and preserve a sample of every new item he could find. The collection soon outgrew his office and he moved it into a converted granary, where it continued to grow rapidly.
The results
What McMath did not take into account was that most products fail – so that his collection was overwhelmingly made up of products that did not survive the test of the marketplace.
The lesson learned
The insight that ‘most products fail’ proved to be the making of McMath’s career. The collection itself – now owned and operated by GfK Custom Research North America – is now regularly visited by consumer product manufacturing executives eager to avoid mistakes they or their competitors have made in the past.
Maʻuʻanga fakamatala: The Guardian, 16 Sune 2012
NGAAHI TAʻELAVAMEʻA LELEI KEHE
Ko e Musiume ʻo e ngaahi naunau ne ʻikai lava
Robert McMath - ko ha palofesinale fakamaketi - fakataumuʻa ke tanaki ha laipeli fakafekauʻaki ʻo e koloa. Naʻe kamata ʻa e ngaue ʻi he ngaahi taʻu ʻo e 1960 naʻe kamata ke ne fakatau mo fakatolonga ha sipinga ʻo e tokotaha kotoa pe [...]
Ko e Faka-Noaue Linie Aquavit
Ko e meʻa ke faí: Naʻe hoko ʻa e foʻi fakakaukau ʻo Linie Aquavit ʻi ha fakatuʻutamaki ʻi he ngaahi taʻu ʻo e 1800. ʻA Ēsevitií (puʻaki ʻa e ʻ AH-kehʻveet ʻ pea faʻa sipela he taimi ʻe niʻihi "ʻakikā fakaafeʻi") ko ha kava mālohi ʻoku fakavaʻe ʻaki e pateta, flavored ʻaki e meʻalele. Naʻe maʻu ʻe Jørgen Lysholm ha Aquavit distillery ʻi he [...]
Tokangaʻi ʻo e pale ʻoku ʻikai ola lelei – 20 november 2024
Pulelulu 20 november worden voor de tiende keer de Briljante Mislukking Awards Zorg georganiseerd door het Instituut voor Briljante Mislukkingen
