I ka pau ʻana o nā makahiki 1980, ua hoʻomohala kekahi mau mea inu waiʻona me ka waiʻona haʻahaʻa (aiʻole 'mālamalama') pia. ʻOiai ua hoʻoholo ʻo Freddy Heineken e hoʻomohala i kahi pia māmā - me ka pahuhopu o ka hopu ʻana i kahi mahele nui o kēia mākeke ma Netherlands a ma waho..
Ka papa hana:
Ua hoʻolaha ʻo Heineken i kā lākou pia waiʻona haʻahaʻa (0.5%) i ke kau o 1988. Ua koho ʻia ka pia ʻo Dutch i ka pia waiʻona haʻahaʻa ma mua o ka pia ʻona ʻole, makaʻu ʻaʻole e lawe ka poʻe kūʻai i ka pia ʻaʻohe waiʻona. Ua kapa ʻia ka pia ʻo 'Buckler', i manaʻo ʻia he inoa 'ikaika', a ua waiho ʻia ka inoa ʻo Heineken mai ka lepili.
ʻO ka hopena:
I ka wā mua, ua kūleʻa ʻo Buckler a ua loaʻa iā ia kahi hapa nui o ka mākeke no nā pia māmā ma Netherlands a me ka honua. Eia naʻe, 5 makahiki ma hope o kona hoʻokuʻu ʻia ʻana, Ua wehe ʻo Heineken iā Buckler mai ka mākeke Dutch.
Ua hoʻomāʻewaʻewa ʻole ʻia ʻo ka mea hana cabaret Dutch ʻo Yoep van 't Hek i nā mea inu pia Buckler ma kāna 1989 Hōʻikeʻike Makahiki Hou:
"ʻAʻole hiki iaʻu ke kū i kēlā mau mea inu Buckler. Ua ʻike ʻoe iā Buckler, ʻo ia ka pia 'reformed'. ʻO kēlā poʻe kāne 40 makahiki a pau e kū ana ma kou ʻaoʻao e kani ana i kā lākou kī kaʻa. No direct translation! Eia au e inu pia ana e ona. E nalo - hele a inu i kāu Buckler ma ka hale pule. A i ʻole inu, BUCKLER mea inu.
He pōʻino ka hopena no ka pia liʻiliʻi.
Kahi mea hou aʻe, Ua hoʻohaʻahaʻa ʻo Heineken i ka hopena o ka mea hoʻokūkū ʻo Bavaria – Ua loaʻa iā Bavaria Malt nā kuleana kūʻokoʻa no nā pia māmā ma Saudi-Arabia i ka wā o ke Kaua Kaiwa mua.
I loko o 1991 Ua hoʻāʻo ʻo Heineken e hoʻāla hou iā Buckler ma ka hoʻemi ʻana i ka ʻona, aka, ua lohi loa. ʻAʻole hiki i kahi hoʻolaha hoʻolaha kīwī e hōʻike ana i kahi wahine wahine i loko o ka lole tiger a i ʻole ke kākoʻo ʻana o kahi hui kaʻa e hoʻohuli i ka waiwai o Buckler..
ʻO ka haʻawina:
ʻOiai ʻaʻole loaʻa ʻo Buckler ma Netherlands, He lanakila nui ia ma ke koena o Europa. Ua komo hou ʻo Heineken i ka mākeke no nā beer māmā ma Netherlands me kahi huahana ma lalo o ka lepili Amstel - kahi hōʻailona i manaʻo ʻia he ikaika loa e pale aku i nā 'hoʻohenehene' i ʻike ʻole ʻia..
ʻO nā kumu i hoʻopau maikaʻi i ka maikaʻi o Buckler ma ka mākeke Dutch ma waho o ka mana o Heineken.. Eia naʻe, inā loaʻa i kahi hui ka pōʻino 'brand' ma muli o kā lākou mau hewa ponoʻī a laila pono e hoʻomanaʻo i kēia mau lula: (1) kamaʻilio me ka ʻoiaʻiʻo (me ka paʻi); (2) e akaka; (3) mai hūnā i kou mau 'wahi' nāwaliwali, a ma luna o nā mea a pau; (4) e ae mai ua hana hewa oe (e huki i nā haʻawina no ka wā e hiki mai ana).
Apple, ʻo kahi laʻana, Ua hahai pono ʻia kēia mau lula i ka wā i hōʻike ʻia ai kahi bug i ka iPod Nano e kekahi mau mea paʻi puke koʻikoʻi: Ua ʻae koke lākou i ka hewa a hoʻohiki e hoʻoponopono i kēia me ka uku ʻole. Ma ka hopena, ʻoi aku ka kaulana o ka brand i nā mea kūʻai aku.
Eia hou aku:
Aia nā kumu: Elsevier, 23 Mei 2005, ʻale haʻalulu, p. 105.
Hoʻopuka ʻia e:
Ua ulu ʻo Lendl i mea kolepa ʻaiʻē a me kāna
NA HAULE NUI EA
Ice lolly
Ka papa hana: I loko o 1905 Ua hoʻoholo ka 11 makahiki ʻo Frank Epperson e hana iā ia iho i mea inu maikaʻi e pale aku ai i kona make wai… Ua hui pono ʻo ia i ka wai me ka pauda soda. (i kaulana ma ia mau mea [...]
ʻO ka Norewai Linie Aquavit
Ka papa hana: ʻO ka manaʻo o Linie Aquavit i hana ʻole ʻia i ka makahiki 1800. Aquavit ('AH-keh'veet' a 'ōlelo 'ia i kekahi manawa "akvavit") he wai inu ʻuala, ʻono ʻia me ka caraway. Ua loaʻa iā Jørgen Lysholm kahi hale hoʻoheheʻe Aquavit ma [...]
Nānā i ka hāʻule
Ka papa hana: ʻO ka manaʻo e hana i ka hoe ma lalo o ka Grand Canyon. E hāʻawi manawaleʻa e hele mua. E hoʻomaka ana e hoe ma kahi o kanakolu kapuaʻi i uka mai ka nalu nui. ʻO ka hopena: ʻO ka moku [...]
