Cholinga
Kampani ya Coca-Cola ankafuna chizindikiro mu 80s Koka limbitsanso mwa kusintha mawonekedwe a soda.
Njira
Pambuyo pa gawo lofufuza mozama komanso kuyesa kwa ditto, kampaniyo idalowa 1985 ndi chosiyana chokoma cha odziwika bwino Koka.
Chotsatira
Zomwe anthu adachita pazakusintha zidali zowopsa komanso 'Coke yatsopano' monga mtundu watsopano umatchedwa mosadziwika bwino., mwamsanga anakhala tingachipeze powerenga pakati malonda flops.
Maphunziro
Koka adayankha mwachangu ndikubweretsanso chilinganizo choyambirira cha Coke. Pamapeto pake, kuyankha mwachangu uku kudapangitsa kuti malonda achuluke Koka.
CEO Neville Isdell adayankha mwamphamvu kwa omwe ali ndi masheya powunikira zolakwa zomwe zidachitika. Pamsonkhano wapachaka wa ma sheya, adatero: “Mudzaona zolakwika zina munjira yathu. Popeza timayika zoopsa zambiri, ndichinthu chomwe tiyenera kuvomereza ngati gawo la bizinesi ".
Komanso:
Aliyense amaopa kulephera. Koma zopambana zilipo, komanso mu bizinesi, nthawi zambiri zimadalira zolephera. Makampani abwino kwambiri amavomereza zolephera zawo ndikuphunzira kwa iwo. Kulephera kuyendetsa bwino kwamafuta.
Mlanduwu udatengera nkhani yomwe ili mu Business Week, Kumayambiriro kwa chilimwe cha , mtumiki wotuluka De Jonge akuyitanitsa 2006.
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