Roberto McMath – 'nar profesional marketing – destinado acumular 'nar biblioteca referencia productos consumo.
The course of action was
Starting in the 1960s he started to purchase and preserve a sample of every new item he could find. The collection soon outgrew his office and he moved it into a converted granary, where it continued to grow rapidly.
The results
What McMath did not take into account was that most products fail – so that his collection was overwhelmingly made up of products that did not survive the test of the marketplace.
The lesson learned
The insight that ‘most products fail’ proved to be the making of McMath’s career. The collection itself – now owned and operated by GfK Custom Research North America – is now regularly visited by consumer product manufacturing executives eager to avoid mistakes they or their competitors have made in the past.
Source: The Guardian, 16 Hunyo 2012
MA 'RA YA FRACASOS BRILLANTES
Ma̲ha̲ jar ngú njwati ar productos fallidos
Roberto McMath - 'nar profesional marketing - destinado acumular 'nar biblioteca referencia productos consumo. Ar nsa̲di nt'ot'e bí A partir de ar década 1960 comenzó ta̲i ne jwati 'nar muestra ar kadu [...]
El Noruego Linie Aquavit
Ar nsa̲di nt'ot'e: Jar mfeni jar Linie Aquavit sucedió ya accidente jar década 1800. Aquavit (pronunciado 'nar a — keh 'veet' ne ya 'nandi xi 'yot'i "akvavit") ge 'nar licor a base de patata, ko sabor alcaravea. Jørgen Lysholm mar propietario 'nar destilería Aquavit jar [...]
Brilliant Failure Award Care – 20 Nobyembre 2024
Pa 20 november worden voor de tiende keer de Briljante Mislukking Awards Zorg georganiseerd door het Instituut voor Briljante Mislukkingen
