Robert McMath – katswiri wa zamalonda – cholinga chosonkhanitsa laibulale yazinthu zogula.
Zochita zinali
Kuyambira m’zaka za m’ma 1960 anayamba kugula ndi kusunga chitsanzo cha chinthu chilichonse chatsopano chimene angapeze. Zosonkhanitsazo posakhalitsa zidaposa ofesi yake ndipo adazisamutsa munkhokwe yosinthidwa, kumene unapitiriza kukula mofulumira.
Zotsatira
Zomwe McMath sanaziganizire ndikuti zinthu zambiri zimalephera – kotero kuti zosonkhanitsa zake zidapangidwa modabwitsa ndi zinthu zomwe sizinapulumuke pakuyesedwa pamsika.
Phunziro limene tinaphunzira
Kuzindikira kuti 'zambiri zimalephera’ zinatsimikizira kukhala kupanga kwa ntchito ya McMath. Zosonkhanitsa zokha – yomwe tsopano ili ndi GfK Custom Research North America – tsopano imachezeredwa pafupipafupi ndi oyang'anira opanga zinthu zomwe ogula amafuna kupewa zolakwa zomwe iwo kapena omwe amapikisana nawo adapanga m'mbuyomu..
Gwero: The Guardian, 16 June 2012
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Robert McMath - katswiri wa zamalonda - cholinga chosonkhanitsa laibulale yazinthu zogula. Zochita zake zinali Kuyambira m'ma 1960s adayamba kugula ndikusunga zitsanzo za chilichonse [...]
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