Robert McMath - ƙwararren mai talla - an yi niyya don ƙirƙirar tarin tunani na duk sabbin samfuran mabukaci.
A cikin 1960s, ya fara siye da adana kwafin kowane sabon samfurin ƙaddamar da zai iya samun hannunsa..
Abin da McMath bai yi la'akari da shi ba shine yawancin samfuran suna kasawa. Don haka tarinsa galibi ya kunshi kayayyakin ne da suka kasa cin jarrabawar zuwa kasuwa.
Fahimtar cewa yawancin samfuran sun gaza a ƙarshe sun tsara aikin McMath. Tarin kanta- yanzu mallakar GfK Custom Research Arewacin Amurka - wanda masana'antun samfuran mabukaci ke yawan zuwa don koyan mafi kyau daga gazawar da ta gabata..
Source: The Guardian, 16 Yuni 2012
Buga: masu gyara IvBM
