Ka manaʻo

I ka pau ʻana o nā makahiki 1980, ua hoʻāʻo ʻia nā ʻano ʻoihana like ʻole me ka hoʻomohala ʻana i nā pia ʻona ʻole a me nā pia liʻiliʻi..

ʻOiai kekahi mau kānalua mua, ua hoʻoholo pū ʻo Freddy Heineken e hoʻomohala i kahi pia haʻahaʻa haʻahaʻa; he pia i lanakila i ka mākeke home Dutch a me nā mākeke haole…

Ke hoʻokokoke ʻana

E hoʻomaka ka mea hana pia ʻo Amsterdam i ke kauwela o 1988 he pia waiona haahaa (0.5%). Ua koho ʻo Heineken i ka pia waiʻona haʻahaʻa no ka mea ua makaʻu ʻia e pilikia nā mea kūʻai aku me ka pia ʻaʻohe waiʻona.. Ua koho lākou i ka inoa pia 'ikaika' ʻo Buckler. ʻAʻole ʻike ʻia ka inoa Heineken ma ka lepili no nā kumu palekana.

Ka hopena

I ka hoʻomaka ʻana ua kūleʻa ʻo Buckler a ʻike, ma loko a ma ka honua, he mahele makeke nui ma waena o nā pia waiʻona haʻahaʻa. Eia naʻe, ʻelima mau makahiki ma hope o kona hoʻomaka ʻana, ʻo Buckler, ma ka liʻiliʻi ma Netherlands, hoʻihoʻi ʻia mai ka mākeke ma hope o ka kūleʻa mua.

Hoʻopuka kekahi Yoep van 't hek i kāna hālāwai kūkā mua o ka makahiki hou 1989 ʻO ka mea inu Buckler me ke aloha ʻole me ka ʻaoʻao aʻe.

ʻO nā mea inu ʻo Buckler ke inaina nei au i kēia manawa. ʻIke ʻoe i kēlā, ʻo ia kēlā pia i hoʻoponopono ʻia. ʻO kēlā mau dicks o ka makahiki a i ʻole 40 e kū ana ma hope ou me kā lākou mau kī kaʻa. hoʻokuʻu keiki! Ua ʻona iki au ma ʻaneʻi. hele pupule, hele i ka hale pule inu ʻona ʻoe. A laila, mai inu ʻoe i ka naʻaupō, BUCKLER mea inu.

He pōʻino ka hopena no ka pia ʻona haʻahaʻa.

Ma kahi o ka hopena Buckler o Yoep van 't Hek, ua hoʻohaʻahaʻa ʻo Heineken i ka hoʻokūkū o Bavaria.. Loaʻa ʻo Bavaria Malt i ka ʻokoʻa no nā pia māmā ma Saudi Arabia i ke kaua.

I ka '91, ua hana hou ʻo Heineken i ka hoʻololi ʻana i ka Buckler me ka haʻahaʻa haʻahaʻa haʻahaʻa., ʻaʻole naʻe i kōkua. ʻAʻole ʻae ʻia ka hoʻolaha kīwī me kahi lede ʻoniʻoni i loko o ka lole tiger e kolo ana ma luna o ka pā a ʻaʻole i ʻae ʻia ka hui paikikala Buckler e hoʻohuli i ke kai..

Nā haʻawina

Ma ke koena o ʻEulopa ʻo Buckler ka lanakila nui, akā ma Netherlands ua nalowale ka pia. Ua kūʻai aku ʻo Heineken i ka pia ʻona ʻole ma lalo o ka lepili Amstel, he momoku ahi i manaʻo ʻia he ikaika loa e pale aku i nā ʻakaʻaka i manaʻo ʻole ʻia.

Hiki iā Heineken ke hana liʻiliʻi e pili ana i ka 'Buckler effect'. Akā inā he ʻoihana ʻoe e hōʻino i ka brand ma muli o kāu mau hewa ponoʻī, kūpono ia: 1) e kamaʻilio me ka ʻoiaʻiʻo (me ka paʻi), 2) hana i ka ʻike, 3) e hoʻolilo iā ʻoe iho i mea palupalu a ʻoi aku hoʻi: 4) e hōʻoia ua hana hewa ʻoe (e aʻo i nā haʻawina no ka wā e hiki mai ana).

No ka laʻana, ua hana maikaʻi ʻo Apple i ka wā i hoʻonui ai ka poʻe blogger koʻikoʻi i kahi pahu i ka iPod Nano. Ma ka ʻae koke ʻana i ka hewa a me ka hoʻohiki ʻana i kahi hoʻoponopono manuahi, ua hoʻonui wale ʻia ke aloha no ka brand.

Mea kākau: Lunahooponopono IVBM
Nā kumu; o.a. Elsevier, 23 mei 2005, ʻale haʻalulu, p. 105.

HAALELE ANA I NA OLELO