It often happens that divergent outcome at first sight looks like a failure. But on second thoughts the result can be of added value. The favorite expression of the dutch scientist (and Nobel Prize winner) Pek van Andel was: ‘You’re looking for a needle in a haystack but you end up with the beautiful farmers daughter!’.
The Norwegian Linie Aquavit
The course of action: The concept of Linie Aquavit happened by accident [...]