Quitting as the best option. The intention to complete something you started is quite human. After all we set ourselves a goal. Sometimes perverse stimuli do not encourage stopping, for example when spending all of your budget. Sayings like ‘Quitting is a verb I do not know’, ‘Always keep trying!’, ‘Stick to you promises’, illustrates the human habit to never give up.

Instituut voor Briljante mislukkingen