F.A.I.L. First attempt in learning for start ups
Innovation is trying out without knowing the outcomes You can learn from [...]
Proctor and Gamble´s Vibrant and Tide with Bleach
The course of action: In the 1980s P&G tried to get into [...]
The Norwegian Linie Aquavit
The course of action: The concept of Linie Aquavit happened by accident [...]
Buckler beer on the Dutch market
At the end of the 1980’s a number of brewers were developing [...]
Viagra
The course of action: Pharmaceutical company Pfizer wanted to develop a medicine [...]
Ether parties and the discovery of anaesthesia
The course of action: At the start of the 19th century, so-called [...]
Ice lolly
The course of action: In 1905 the 11-year old Frank Epperson decided [...]
Cornetto… with chocolatecone
The Italian Ice Cream company Spica developed the forerunner of the Cornetto in [...]
Nobel prize by playing with pencil and scotch tape
The course of action: In Manchester in 2004, Geim and Novoselov often [...]