The course of action:
In 1905 the 11-year old Frank Epperson decided to make himself a nice drink to combat his thirst… He carefully mixed water with soda powder (which was popular in those days) and left his mixing stick in the glass…
Just at that moment Frank’s mother called him to bed. He obeyed directly and left his drink standing. That night there was a heavy frost and the drink froze – the next day Frank took the first ‘ice lolly’ to school…
18 years later Frank remembered his ‘lump of ice on a stick’ and started producing ice lollies in 7 different fruit flavors…
Today millions of ice lollies are sold each year.
OTHER BRILLIANT FAILURES
Why failure is an option..
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