Our fourth jury member is Edwin Bas

I am Edwin Bas, working as “Industry Lead Health” at GFK one of the world's leading research companies. I have extensive experience in marketing- and market research issues within healthcare. I also have my own company: Phibase, a company specialized in consultancy, consultancy and coaching in the field of logistics and healthcare.

What will you pay attention to?

When assessing the cases, I will pay particular attention to the components of “collaboration”, “behavioral change” and “preparation” (what market research has been done beforehand).

Can you share a Brilliant Failure with us?

Life is actually a continuous learning process where things go as expected and where things happen even more often not go as expected or wanted. This is often due to the preparation (preliminary investigation) and lack of cooperation (and communication) and perseverance. Brilliant failures often come through “overshot” strengths. For example, out of enthusiasm and trust, I once entered into a profitable collaboration without the right relationship in advance (including. finance, responsibilities, ideas) to guarantee.