The course of action:
In the 2nd half of the 1990s Randstad Holding set a goal of taking a strategic position in The War for Talent. Randstad set up a separate brand – YACHT – that was to become a global player in the area of talent search and development. It was the intention that Yacht would develop into a collaborative enterprise, based on community or shared values rather than taking the form of a traditional organization.
Randstad were not successful in transforming the traditional hour-based organization into a collaborative enterprise or in bringing the ‘new community’ philosophy to life.
The initial ambition level was set too high, and there was insufficient time and energy invested in both anchoring the new philosophy in the organization and in developing implementation plans for the introduction of the philosophy and products.
Jan van Tiel (ex ceo Yacht)