The course of action:

In the 2nd half of the 1990s Randstad Holding set a goal of taking a strategic position in The War for Talent. Randstad set up a separate brand – YACHT – that was to become a global player in the area of talent search and development. It was the intention that Yacht would develop into a collaborative enterprise, based on community or shared values rather than taking the form of a traditional organization.

The result:

Randstad were not successful in transforming the traditional hour-based organization into a collaborative enterprise or in bringing the ‘new community’ philosophy to life.

The lesson:

The initial ambition level was set too high, and there was insufficient time and energy invested in both anchoring the new philosophy in the organization and in developing implementation plans for the introduction of the philosophy and products.

Published by:
Jan van Tiel (ex ceo Yacht)


Ice lolly

The course of action: In 1905 the 11-year old Frank Epperson decided to make himself a nice drink to combat his thirst… He carefully mixed water with soda powder (which was popular in those [...]

The Norwegian Linie Aquavit

The course of action: The concept of Linie Aquavit happened by accident in the 1800s. Aquavit (pronounced 'AH-keh'veet' and sometimes spelled "akvavit") is a potato-based liquor, flavored with caraway. Jørgen Lysholm owned a Aquavit distillery in [...]

Why failure is an option..

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