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Proctor and Gamble´s Vibrant and Tide with Bleach

Business, The right exit, The Winner Takes it All|

In the 1980s P&G tried to get into the bleach business. We had a differentiated and superior product—a color-safe low-temperature bleach. We created a brand called Vibrant. We went to test-market in Portland, Maine. The [...]

Instituut voor Briljante mislukkingen

Instituut voor Briljante mislukkingen