The skin of the bear

Initial success can make us think we have taken the right track

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But sustainable success means that the approach has to work properly also in the long term, on a bigger scale and under different circumstances. The step from proof of concept to proof of business turns out to be to immense or even too much for many entrepreneurs. The usual saying: don’t sell the skin till you have caught the bear.

Instituut voor Briljante mislukkingen