Winner public award OS 2010 - Text to Change HIV/AIDS Awareness via SMS in Uganda
Failure added 11-5-2011
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editorial team brilliant failuresThe intention was:
To create and distribute an HIV/AIDS awareness quiz via SMS with Text to Change.
The course of action was:
Text to Change relied on all prior lessons learned in the area of ICT use in emerging markets.
The result was:
On the morning of the campaign launch, TTC was assigned the number 666 by the Ugandan Communications Commission, the code of the Antichrist, the devil. Concerned (Christian) parties wanted to stop the program immediately. After much ado, the number was changed to 777.
The lesson was:
No matter how well you prepare, unexpected challenges dwell in dark corners.
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