Cornetto... with chocolatecone

The Italian Ice Cream company Spica developed the forerunner of the Cornetto in 1959. When Unilever visited Spica in 1962, they were so enthusiastic ...

Read More

Rating
CategoryFood
Viewed3202
Failure Added25-5-2009

The missed penalty kick of John Terry

Captain John Terry had the chance to win the 2007/2008 Champions League final for Chelsea in a direct duel with Edwin van der Sar.

Read More

Rating
CategorySports
Viewed3147
Failure Added25-5-2009

The romances of Carla Bruni

Carla Bruni, the wife of French president Sarkozy, has a long history of romances with famous and powerful men. The 39 year old French-Italian ...

Read More

Rating
CategoryPersonal
Viewed3065
Failure Added25-5-2009

Emigration to New Zealand

The secretary of our department had always had a passion for New Zealand and decided to emigrate there. Nature, rest and adventure were her most ...

Read More

Rating
CategoryPersonal
Viewed3037
Failure Added25-5-2009

Cristoffer Columbus discovers ..

Columbus’s goal was to find a faster trade route to the Far East.

Read More

Rating
CategoryHistory
Viewed2984
Failure Added25-5-2009

Visualize Failure

Make a paddle down the Grand Canyon.

Read More

Rating
CategoryPersonal
Viewed2768
Failure Added26-3-2011

Buckler beer on the Dutch market

At the end of the 1980’s a number of brewers were developing alcohol free and low alcohol (or ‘light’) beers. Despite his initial ...

Read More

Rating
CategoryBusiness
Viewed2417
Failure Added25-5-2009

The Norwegian Linie Aquavit

The concept of Linie Aquavit happened by accident in the 1800s.

Read More

Rating
CategoryBusiness
Viewed2163
Failure Added10-11-2010

Proctor and Gamble´s Vibrant and Tide with Bleach

In the 1980s P&G tried to get into the bleach business. We had a differentiated and superior product—a color-safe low-temperature bleach. We ...

Read More

Rating
CategoryBusiness
Viewed2111
Failure Added26-3-2011

Re-financing Bad Dept instead of micro-credit for growth

Providing Micro-Credit up to 10.000 Euro to promising young enterpreneurs to support rapid growth.

Read More

Rating
CategorySociety
Viewed2066
Failure Added17-9-2010
The Institute of Brilliant Failure is a project of Dialogues, an initiative of ABN AMRO