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Google’s failed offline ad strategy

Google wanted to expand its ad empire beyond the web.

The Mars Climate Orbiter Spacecraft was due to do research on Mars.

In the 1980s P&G tried to get into the bleach business. We had a differentiated and superior product—a color-safe low-temperature bleach. We ...

The concept of Linie Aquavit happened by accident in the 1800s.

Providing Micro-Credit up to 10.000 Euro to promising young enterpreneurs to support rapid growth.

Pharmaceutical company Pfizer wanted to develop a medicine for angina, chest pains and high blood pressure – a great intention.

It may seem strange at first glance to find the impressionist painter Vincent van Gogh among the cases at the Institute for Brilliant Failures…

Apple founder Steve Jobs – just like many other pioneers and entrepreneurs – did not have an easy road to success. But, would you call it ...

Inventor Clive Sinclair set himself the goal of developing and bringing to market the first really affordable home computer: it was to be ...

The intention was to build a properly functioning rocket as quickly as possible which could compete with The Soviet Union’s Sputnik.