Pharmaceutical company Pfizer wanted to develop a medicine for angina, chest pains and high blood pressure – a great intention.
Pfizer invested in and carried out clinical trials for 6 years under the leadership of Ian Osterloh. As far as is known the research was carried out properly and there were no mishaps. Except...
After 6 years it became clear that the medicine did not have the desired effects. However, many patients reported erections and improved potency as side effects.
Pfizer radically changed strategy and tested the new medicine against erection disorders.
Today, every second, someone somewhere is taking a Viagra pill.