Inkampani yase-Italy ye-Ice Cream i-Spica ithuthukise umanduleli we-Cornetto in 1959. Ngesikhathi i-Unilever ivakashele eSpica e 1962, babenomdlandla kangangokuthi bathatha umkhiqizi we-ayisikhilimu wase-Italy cishe ngokushesha. Inhloso bekuwukuthuthukisa ngempumelelo i-vanilla ice cream cone ukuze ikhiqize ngobuningi.

Inkambo yesenzo:

I-Cornetto njengoba siyazi namuhla ingene emakethe kuphela 1985; ikhoni ka-ayisikhilimu epakishwe ngaphambili eyenziwe nge-vanilla ice cream kukhoni ye-waffle, embozwe ushokoledi sauce futhi efafazwe izingcezu hazelnut, futhi…..
iglobhu yeshokoledi engahlosiwe ngaphansi kwekhoni ka-ayisikhilimu.

I-Unilever yanikela iminyaka ocwaningweni futhi yenza nokutshalwa kwezimali okukhulu ukuze iguqule inqubo yokukhiqiza ukuxazulula inkinga yeglobhu kashokoledi..

Umphumela:

Ucwaningo lwabo lwaba nemiphumela emihle!
Ikhoni entsha enephoyinti layo le-waffle eliqinile elingenawo ushokoledi yethulwe ngokuziqhenya.
Abathengi, nokho, badumala. Iglobhu kashokoledi yayi, phela, ukwelapha okwengeziwe ekulunyweni kokugcina.

Isifundo:

Ukuthengiswa kwehle futhi kwangena izikhalo eziningi.
I-Unilever yanquma ukubuyisa iglobhu kashokoledi, naphezu kwalo lonke ucwaningo lwabo kanye nokutshalwa kwezimali. Lokhu kwakudinga izinguquko ezinkulu okufanele zenziwe emshinini.

Ngokuqhubekayo:
I-Cornetto ibalwe phezulu 5 ama-ayisikhilimu athengiswa kakhulu emazweni amaningi, iminyaka eminingi.

Ishicilelwe ngu:
Gerard

SHIYA IMPENDULO