Kampani yaku Italy ya Ice Cream Spica idapanga kalambulabwalo wa Cornetto in 1959. Pamene Unilever adayendera Spica ku 1962, iwo anali okondwa kwambiri kotero kuti analanda Italy wopanga ayisikilimu pafupifupi nthawi yomweyo. Cholinga chinali kupanga bwino vanila ayisikilimu cone kuti apange zochuluka.

Njira yochitira:

Cornetto monga tikudziwira lero idangobwera pamsika 1985; cholozera cha ayisikilimu chopangidwa kale kuchokera ku ayisikilimu ya vanila mu chulu chawaffle, yokutidwa ndi chokoleti msuzi ndi kuwaza zidutswa za hazelnut, ndi…..
chokoleti chopanda mwadala pansi pa ayisikilimu cone.

Unilever adakhala zaka zambiri akufufuza ndikupanga ndalama zambiri kuti asinthe njira yopangira kuthetsa vuto la chokoleti..

Chotsatira:

Kafukufuku wawo adapindula!
Chidutswa chatsopano chokhala ndi nsonga yonyezimira yopanda chokoleti chidakhazikitsidwa monyadira.
Ogula, komabe, anakhumudwa. Chokoleti cha chokoleti chinali, izi zili choncho, chithandizo chowonjezera pakuluma komaliza.

Phunziro:

Zogulitsa zidachepa ndipo madandaulo ambiri adabwera.
Unilever adaganiza zobweretsanso chokoleti, mosasamala kanthu za kafukufuku wawo wonse ndi ndalama. Izi zinafunika kusintha kwakukulu pamakina.

Komanso:
Cornetto yalembedwa pamwamba 5 zogulitsa bwino ayisikilimu m'maiko ambiri, kwa zaka zambiri.

Lofalitsidwa ndi:
Gerard

KUSIYANI MACOMMENT