Inhloso
Ingosi eku-inthanethi yase-US 6PM, umphakeli wezicathulo, izikhwama nezinto zikagesi zabathengi zizibeka 'njengesitolo sakho esiku-inthanethi lapho kuthengiswa khona yonke into'. Le nkampani ephethwe yi-Amazon.com izama ukwandisa isikhundla sayo embonini lapho ukuncintisana - ikakhulukazi ngezikhathi zobunzima - isebenzisa umqondo 'wokuthengisa njalo'.- inzima.
Indlela yokwenza
6U-PM wenze iphutha ngephutha amakhulu emikhiqizo esitolo se-inthanethi ngenxa yesiphazamisi 'enjinini yamanani'. Ngesikhathi sohlaka lwe 6 ngehora (phakathi kwamabili kuya 6 ngehora 'ekuseni) bekuyimikhiqizo yonke 49.95 inikelwe.
Umphumela
Ngenxa yokuphathwa kwentengo okungalungile, imikhiqizo eminingi efana nezinhlelo nezicathulo ze-GPS ezibizayo igcine ingenile ku-inthanethi, yehlisa kakhulu inani lezindleko.. Umphumela waba ukulahlekelwa $1.6 ngaphambi kokuthi noma ubani ngo-6PM.com aqaphele. Inkampani izohlonipha konke okuthengiwe ngesikhathi sokwenza imali ngendlela engafanele futhi ithathe ukulahlekelwa kwayo.
Izifundo
Lesi sigameko siphakamisa umbuzo wokuthi kube khona iphutha ngempela noma umkhankaso wokukhangisa oklanywe ngobuhlakani. Kuhleliwe noma cha, ukukhushulwa kuphumele emkhankasweni omkhulu wokukhangisa ngegciwane ngo-6PM. Lezi zindaba zivele ngokushesha kubhulogi elihanjelwe kahle i-Gawker futhi ngemuva nje kwalokho kumasayithi aphezulu ase-US afana ne-CNet News, I-Silicon Valley Watcher. Lokho kunikeza ukuchayeka okukhulu.
Omunye umgxeki uthi i-6PM iphinde yabeka ngamasu ukumboza isiphambeko ezindaweni lapho izingosi zokuhlanganisa zezindaba kanye nokuthunyelwe kwezokuxhumana zingase zizithathe ngokushesha…
Noma ngabe ukubheka kanjani; 6U-PM uphinde aveze ukuthi abantu bazuze okungaphezu kokulahlekelwa. Ukuzwelana komphakathi ngale nkampani kukhule kakhulu. Ngokomthetho, ukuthengwa kwakungafanele kuhlonishwe.
Ukuvuma amaphutha obala kanye nokusebenzisana ngokuzwelana nalezi zinhlobo zeziliphu ekugcineni kungaveza inzuzo eningi.. Kuhle ukuba nawe njengomkhangisi, I-CEO noma usomabhizinisi ukuze aqaphele ukubaluleka kokuthakazelelwa kanye nokumaketha kwegciwane lesandulela ngculazi kulezi zinhlobo zezimo. 6U-PM akuyona ukuphela kwenkampani egxekwa abagxeki ngokwenza amaphutha ngamabomu ukuze uthole i-PR enhle.. Lokhu kubonakala kwenzeka kakhulu. Cabanga, ngokwesibonelo, nge-iPhone prototype eyatholwa endaweni yokucima ukoma eSilicon Valley ngo-Ephreli walo nyaka futhi yabangela i-hype yangempela yemidiya..
Ngokuqhubekayo:
www.gawker.com
www.6pm.com
Quote ukukhululwa kwabezindaba ngo-6pm:
“Namuhla ekuseni, senze iphutha elikhulu enjinini yethu yentengo evale yonke into esizeni $49.95. Iphutha liqale phakathi kwamabili laze ladlula 6:00ngi pst. Lapho sibona iphutha liyenzeka, kudingeke ukuthi sivale isayithi isikhashana kuze kube yilapho silungisa inkinga yentengo.
Nakuba siqinisekile ukuthi lokhu bekukuhle kumakhasimende, bekungaqondile, futhi salahlekelwa kakhulu (phezu $1.6 izigidi – awu) ukuthengisa izinto eziningi kangaka kuze kube manje ngaphansi kwezindleko. Nokho, bekuyiphutha lethu. Sizobe sihlonipha konke ukuthenga okwenzeke ngo-6pm.com ngesikhathi sokonakala.”
Umbhali: Abahleli Ukwehluleka Okukhaliphile
