Cholinga
Malo ochezera a pa intaneti aku US 6PM, wogulitsa nsapato, matumba ndi zida zamagetsi zogula zimadziyika ngati 'malo anu ogulitsira pa intaneti pomwe chilichonse chikugulitsidwa'. Wothandizira uyu wa Amazon.com akuyesera kukulitsa malo ake mumakampani omwe mpikisano - makamaka munthawi yamavuto - akugwiritsa ntchito lingaliro la 'kugulitsa nthawi zonse'.- ndizovuta.
Njira
6PM adasokoneza mwangozi zinthu mazana ambiri m'sitolo yapaintaneti chifukwa cha cholakwika mu 'injini yamitengo'. Pa nthawi yoyembekezera 6 ola (pakati pausiku ku 6 o'clock 'm'mawa) zonse zinali zopangira 49.95 zoperekedwa.
Chotsatira
Chifukwa chakuwongolera kwamitengo kolakwika, zinthu zambiri monga makina okwera mtengo a GPS ndi nsapato zidathera pa intaneti, zotsika mtengo kwambiri.. Zotsatira zake zinali kutayika kwa $1.6 aliyense pa 6PM.com asanazindikire. Kampaniyo imalemekeza zogula zonse zomwe zagula panthawi yolakwika ndipo imataya ndalama zake.
Maphunziro
Chochitikachi chikudzutsa funso ngati panalidi cholakwika kapena kampeni yotsatsa yopangidwa mwaluso. Zokonzedwa kapena ayi, kukwezedwaku kudabweretsa kampeni yayikulu yotsatsa ma virus kwa 6PM. Nkhaniyi idawoneka nthawi yomweyo patsamba lopezeka bwino la Gawker ndipo posakhalitsa pamasamba apamwamba aku US ngati CNet News, Silicon Valley Watcher. Izi ndithudi zimapereka chiwonetsero chachikulu.
Wodzudzula wina akuti 6PM idayikanso nkhani zake pazolakwika m'malo omwe masamba ophatikizira nkhani ndi malo ochezera a pawebusaiti amatha kuwatenga mwachangu…
Ziribe kanthu momwe mungayang'anire izo; 6PM akuwonetsanso kuti anthu apeza zambiri kuposa zomwe zidatayika. Chisoni pagulu pakampani chakula kwambiri. Malinga ndi lamulo, zogula siziyenera kulemekezedwa.
Kuvomereza zolakwa poyera komanso kuchita zinthu mwachifundo ndi masilipi amtunduwu kumatha kubweretsa phindu lalikulu.. Ndibwino kukhala ndi inu ngati msika, CEO kapena wochita bizinesi kuti adziwe za kufunika kokomera komanso kutsatsa kwabwino kwa ma virus muzochitika zotere. 6PM si kampani yokhayo yomwe imatsutsidwa ndi otsutsa chifukwa cholakwitsa dala kuti apeze PR yabwino.. Izi zikuwoneka kuti zikuchitika mochulukira. Ganizilani, mwachitsanzo, za chitsanzo cha iPhone chomwe chinapezeka mu bar ku Silicon Valley mu April chaka chino ndipo chinayambitsa chisokonezo chenichenicho..
Komanso:
www.gawker.com
www.6pm.com
Mawu atolankhani 6pm:
“Mmawa uno, tidalakwitsa kwambiri mu injini yathu yamitengo yomwe idasunga chilichonse patsamba $49.95. Kulakwitsa kunayamba pakati pausiku ndikupitilira mpaka kuzungulira 6:00ndi pst. Pamene tinazindikira kuti cholakwika chinali kuchitika, tinayenera kutseka tsambalo pang'ono mpaka titakonza vuto la mitengo.
Ngakhale tikutsimikiza kuti izi zinali zabwino kwa makasitomala, zinali mosadziwa, ndipo tinataya kwambiri (“Mwachitsanzo, chipatalachi chilinso ndi magulu okonza zinthu $1.6 miliyoni – uwu) kugulitsa zinthu zambiri mpaka pano ndi mtengo wake. Komabe, kunali kulakwitsa kwathu. Tikhala tikulemekeza zogula zonse zomwe zidachitika pa 6pm.com panthawi yamavuto athu.”
Wolemba: Akonzi Kulephera Kwanzeru
